This is Part II of a three-part series on how you can be creative and stand out in your job search and more generally when selling yourself anywhere else.
Read other articles in this series:
- Part I: Using a job search website targeted to a specific company
- Part II: Using a targeted blog and building community (see below)
- Part III: Using Slideshare and a targeted social media campaign
Using a targeted blog and building community
In the previous post, we talked about setting up a website with your online pitch and portfolio targeting a specific company you would like to work for.
Yet even this approach results in a somewhat static website, lacking essential interactivity. Wouldn’t it be great if you could continually update the posted information and give the hiring company an insight into your thoughts as time goes by?
Jamie Varon did this through her TwitterShouldHireMe.com campaign
What Jamie did:
- She created a blog with an eye-catching URL that also included the keywords of the company she was targeting.
- She used other social media tools to promote her blog and to build community around her search (her posts on Twitter received over 400 retweets).
- She included information about how others could get involved, either through posting a banner or through bookmarking her blog on other sites.
- She updated her blog regularly providing more and more information about herself and why she wanted the job. This way she could also respond to the feedback she was getting from the online community that built around her.
Did Twitter hire Jamie? As of now, not. But this campaign did get her noticed and Twitter did invite her in for a lunch/interview. The important part is that this campaign certainly raised Jamie’s profile and led to job offers from other companies that liked her inventiveness and creativity. So it was definitely worth it.
Are you using a blog to promote your personal brand? Would you like to? I’d love to hear from you in the comments section.