Defining Social Media

As I explained in my previous post on an introduction to Social Media, I think of social media primarily as a tool for communication – communication between a customer and a company, between individuals located across the world, between experts and beginners, between people like you and me. It allows for engagement, collaboration, sharing, community-building and much more and can also lead to surprisingly fast results.

Yet as a start to our conversation about how we can use social media to improve our lives, productivity, business, ideas, I think it is appropriate to spend a bit of time thinking about what social media actually is and what it means.

There is no widely accepted definition of social media. And that may be both a blessing and a curse. To overcome this definitional abyss, Adam Vincenzini over at the comms corner asked 140 communicators to define Social Media in 140 characters, and the results were great!

I have taken the most interesting of the project’s contributions and edited them into thematic chunks.

The results:

  • SOCIAL MEDIA AS COMMUNICATION/CONVERSATION
  • SOCIAL MEDIA AS REVOLUTION/CHANGE
  • SOCIAL MEDIA AS RELATIONSHIPS
  • SOCIAL MEDIA AS DEMOCRATISATION
  • SOCIAL MEDIA AS LEARNING
  • SOCIAL MEDIA AS CONNECTIONS
  • SOCIAL MEDIA IS ABOUT SHARING
  • SOCIAL MEDIA AS COMMUNITY
  • SOCIAL MEDIA AS MARKETING DEVICE

Social Media 101 – Tool for Communication

On this blog, I want to talk about how we can use social media as a tool for communication – communication in this vastly connected world, world of Web 2.0, world where you can engage in conversation with the leading figures of your industry (be it on Twitter or through commenting on their blog), world where you can reach thousands of your customers/audience with just one click, world where communication truly becomes globalised and democratised.

What is A Blog and How to create it A Blog ?

I already explains you the difference between a Blog and a Website. Though blogging is increasing in a cyberspace there are majority of people who doesn’t know about what is a blog or what is blogging. I feel all these people deserve to know about what is blog and how to create it with some other questions related to blog .This post helps you to find the answer of question arises in your mind regarding with the blog. Here is a short tutorial help you to find answers of four important questions in  most people’s mind.

1. What is A Blog?what is blog

2. How to create A Blog?

3. Can I make money with blogging?

4. What is wordpress or blogger?

1. What is A Blog?

A blog is a web log that a blogger makes for chronological listing of that blog posts. A blog has its most recent content shown at the top followed by the later updated content.

A blog is like a online notebook diary. Yes, that’s it. What do write in a diary? Of course the stuffs we like, the stuffs that are important some help full tips .Your Diary is only limited to you but with the online diary like a blog you can share your knowledge to the world.

So in short a blog is a personal website where you can write about the things you like and share with the millions of people worldwide.

2. How to create A Blog?

Yes I know this is a most important question .Creating a blog is totally free. Anyone can create a blog; there are free services available like blogger or wordpress. Just sign up for any service and create a blog. And most important these services are absolutely free. Anyone can create a blog without paying anything!

3. Can I make money with blogging?

For creating a blog you pay nothing instead you earn in $$!  Yes I am not kidding friends you can earn with your blog from $ 100 to $ 10,000 monthly. Yes it’s true here are some blogs with their monthly income report:

1) Smartpassiveincome –   Earning :  86,262.53  USD per Month

2) Labnol.org                     –  Earning : 36000 USD per Month

3) SHOUTMELOUD          –   Earning : 11000 USD per Month

Plus you can make friends in the blogosphere and earn respect in the eyes of thousands of people worldwide. But all this  happens with the little hard work and patience. Yes, without hard work you’ll get nothing in thing world, especially money.

And the best thing I have experienced is that you can learn new things every second.

4. What is wordpress or blogger?

In simple word wordpress or blogger are the tools available online where you can create your blog.

Blogger provides you online service and free hosting where you can place your blog online. There are various tools available in blogger , you can completely customize template of your blog, add widgets available by blogger

What is the difference between Blog and Website?

When anyone started blogging often one question arises in every beginners mind that what is the difference between a blog and website ? So, let’s just clear the air and reveal the difference between a blog and a website.

The main difference between a blog and a website is the difference in how data is being presented on it. But Apart from that, in practicality there is a fine line between a blog and a website, which makes blog differ from a website.

There are some basic differences between them. So, let’s just clear out the air and reveal the difference between a blog and a website.

What is a Blog?

A blog is a web log that a blogger makes for chronological listing of that blog posts. A blog has its most recent content shown at the top followed by the later updated content.

A blog can be easily started with the online services available like WordPress, Blogger, etc.

Blogger provides you free service and is good to start blogging. WordPress costs you to setup a blog. The advantage on wordpress is that it provides you more number of plugins , themes , customizable templates.

Some basic identification of Blog:

  • A chronological listing of blog posts.
  • Blog posts are archived by date, time, author, category, tags and.
  • A commenting system that invites readers to comments and to participate in a communication.
  • In short we can say blog is a personal website, where you can share your knowledge to the readers.
  • RSS (Really Simple Syndication) feeds for posts and/or comments for feed-readers like Feedburner , feedly etc.

What is a Website?

The website is different from blog in some manner. A website can be anything, anything on the internet shown with HTML/CSS /javascript/php/asp can be said as a website. The home page of the website is used to brows other pages on the website and not just a post. Building a eye caching website is a time consuming task but there are some software available in market to build websites like adobe dreamweaver.A website can be anything ranging from one page to billion user website like facebook, gmail.

Some basic identification of a website:

  • A homepage that displays content often loads as a first page of a website.
  • A design portfolio of work.
  • Pages are link to each another. You can submit data and website process over it.
  • A Frequently asked questions page that readers can browse to get more information.
  • A Contact form that allows visitors to complaint or to get in touch.

Why Ad:Tech Did Permission Marketing Right

My HipstaPrint 0 300x300 Why Ad:Tech Did Permission Marketing Right

As I mentioned in my previous post, I learned a few lessons at Ad:Tech this week. What I liked most about the event, however, was the precision with which they had permission marketing down to an art.

When I registered to attend Ad:Tech (for free), I was added to the list with updates about the upcoming conference, informing me about the free seminars and the scheduled programme. I could have ticked more boxes and received emails about advertising at the event or about the conference itself, but by giving me the choice, the Ad:Tech team ensured that I opted-in to receive the information I would actually find useful rather than annoying me with unsolicited emails.

Using my interest and my permission

At the conference itself, my interest (in all things advertising, marketing, technology) and my permission (to be contacted about suitable offers that may interest me as a marketing professional) was used in very inventive ways. From the moment I stepped into the exhibit hall at Olympia and printed out my attendee badge with a barcode (see above), my permission was being utilised on every step. A hostess at the entrance scanned my barcode to record I was there (and that it was only on Wednesday rather than on both days of the event). Every seminar I sat down for, someone would be scanning my badge just as any exhibitor I talked to would make sure to scan the barcode I wore around my neck.

Here’s why this rocks for the organisers and exhibitors:

  • Both the organisers and the exhibitors are operating on a sound basis or assumption that if I attended the event (in my own free time), I’m interested in the topics/products/services that were being discussed or presented on the days.
  • The organisers now know exactly which day (if not both) I showed up at the event and whether I was keen (the time of my arrival) or came just for an afternoon.
  • They know exactly which seminars I chose to attend, giving them a very clear idea of what my specific interests in Ad:Tech were. Now they can email me with invitations to sessions and events that will cater specifically to what I’m looking for. (And I hope they do.)
  • The exhibitors that I talked to and that scanned my badge now have not only my contact information in easily accessible form (in case my business card gets lost) but also have a full list of potential contacts that they talked to on the day.
  • The exhibitors can email me with tailored offers if they get access to information about my interests as well.

What do you think? Is there anything they could have done even better? Did you mind having your badge scanned?

Matt Cutts on Dropping Backlinks From Google’s Algorithm

Whew! Good thing the result is a mess. If links will be excluded from their algorithm, lots of internet marketing companies will definitely encounter difficulties in thinking of great strategies for their clients. But while this is far from happening (yet), let’s just remember and apply the following basics to the websites we manage:

  • Good Content
  • Good site layout
  • No site issues (hidden links, stuffed keywords, duplicate content, etc.)
  • Natural Links
  • Reach out more people from your social media profiles

Did I miss anything? Sounds easy right? But not that easy when you act on each item above. It will take weeks, months or years before one can see improvement with the rankings, traffic and customers. So good luck to everyone!

Ever wondered why Google ignores your page’s current title tag and writes its own instead? Matt Cutts posted a video which answers the question of why Google sometimes provides a snippet of title that is different from your title tag.

Basically, Google has the following criteria that they’re looking at:

  1. Something that is relatively short
  2. Have a good description of the page and “ideally” the site that the page is on.
  3. Relevant to the query

 

Google’s Softer Panda Update Coming Soon

At SMX West event held last March 11-13, 2014, Matt Cutts of Google announced that they are currently working on a ‘next generation’ panda update that will soften the algorithm. No release date yet was given but Matt said that the update will help small businesses that maybe affected by Panda update. People in some forums like webmasterworld are then discussing about it. Some of them are very positive:

MrSavage:

To me, this is the best news I’ve heard in a year+. It gives me some reason to hope. That’s a MAJOR shift in my mentality regarding what Google traffic I’ve been able to maintain.

I can’t imagine why this isn’t being praised by people here. I’ve been smashed for sure. The fact that something will shift for the better? That’s surprising. Sure, nothing guaranteed but I can say this. Unless there is a shift of some kind, I have next to zero hope for Google organic traffic. If they stayed the course, I’m moving on. In a large part I have moved on which means I won’t lose any sleep if this turns out to me “much ado about nothing”.

I’m Mr. Negative, but this thread gives me hope. Thanks for that.

There are some though that are not very convince about the goal of the update:

EditorialGuy:

Mind you, that has nothing to do with whether a “softer, gentler Panda” will benefit small Web sites and small businesses. 

Superclown2:

Agreed. The major problem facing small companies is ‘brand bias’. It’s also Google’s main problem, and it’s severely debasing their search results. If they cannot see that then they have entered the dogma stage. 

Google Algorithmic Update Checker

In SEO World, nothing is more scary than to experience the negative effects of a major Google algorithmic update such as Panda and Penguin. These negative effects include lose of rankings, traffic and of course followed by decrease in sales for businesses online.

Before talking about the checkers, let’s have an overview first what Google update is. For those of you who doesn’t know yet, Google has more than 200 factors being used in the algorithm to rank websites and provide us the relevant results we’re looking for. Every now and then, they do minor tweaks in their algorithm but sometimes they do major updates which recently are called Panda and Penguin updates. Panda update aimed to lower the ranking of low quality sites and those containing large amount of advertising. Penguin update on the other hand aimed to lower the rankings of sites that violate Google guidelines.

Now that you know about Google updates, it’s time to know all helpful checkers you can use for you to notice the presence of Google algorithm updates firsthand. Below are the list and how to analyze their reports:

  • Algoroo – This online checker tracks changes by observing turbulence in rankings of thousands of keywords. When the bar is high, specifically in red, most probably Google has updated their algorithm since it has affected ranking results of huge amount of keywords.
  • SERPMetrics – this tool uses a unique scoring system that calculates movement/turbulence within the top 100 results – weighted towards the top end – and assign a score to each URL. The flux metric is a sum of all URL scores for a SERP. You can choose what search engine to check, whether it’s Google, Yahoo or Bing. The greater the difference from the previous value, the higher is the chance of search engine update.
  • Serps.com tracks data for 200,000+ keywords and over 5,000 websites daily. It works similarly with Serpmetrics but in this tool you can also compare your own site’s rankings volatility to 1000 site index.
  • Mozcasts works more like a weather report showing turbulence in the Google algorithm over the previous day. The hotter and stormier the weather, the more Google’s rankings changed. You can also see the 5-day history at the left.

So there you go, just visit those tools everytime you wake up so you’ll be informed earlier and check your site’s status and rankings. If you know other tools then just leave me a comment or send me a message.

Annoying Things your Friends do on Facebook

Number of Facebook users nowadays are getting bigger and bigger and so is your Facebook friends for sure. But those friends of yours will definitely unfriend you if you’re doing most of things listed in the articles I just gathered for you! Read them all and have a choice: either do them to intentionally annoy hundreds of your friends or just stop and be the person who’s always online but no update to post?

Now tell me, who’s not guilty of doing any of the things listed? Sad truth? All of us are guilty! But don’t worry, that’s what Facebook is anyway – to tell the world what’s happening with our life, no matter irrelevant that might be for others.