7 SEO Mistakes Even SEO Professionals Make

No, despite what you may have heard, SEO is not dead. That’s just people being dramatic. At the same time, it is changing and changing rapidly. For that reason, if you want to stay ahead of the curve it is important to know what’s going on and how you can take advantage of it. Only in that way can you make sure that what you’re doing in SEO actually has any value.

Today we’re going to explore some of the big mistakes that many SEO professionals are making. These fall into two broad categories. The first one is using strategies from 2016 and back in 2017. The second one is not being on the ball and letting small mistakes influence the effectiveness of what they’re doing.

Sound good? Let’s get started.

Not having a checklist

The very first thing that we’re going to discuss is the humble checklist. Yes, I know, a checklist? But bear with me here. Checklists have proven invaluable in numerous professions. For example, hospitals and surgeries now use them regularly to significantly reduce the risk of death from surgery.

How do they do this?

By identifying small maneuvers and actions that can make a difference but are easily overlooked. Yes, individually these actions might not be that big. They might only make a 1 or 2 percent difference overall. But when you’re talking about big numbers – and hopefully you are – a couple of small little actions that add 1 to 2 percent to your campaign’s effectiveness will make a huge difference to your bottom line.

So, the first thing that you should sit down and do with your SEO team is create a checklist of activities and actions that are important to SEO. As an added bonus, you’ll use that time to share news and ideas that will make it clear what techniques work and which ones do not, thereby shedding wasteful actions and focusing on what will actually boost your strategy.

What’s more, an up to date checklist will be phenomenally useful when training new members of staff. So go on, do that first.

Thinking it’s still all about keywords

Just a couple of years ago you could make a lot of money by finding underused keywords, building a website that was covered with it and then redirecting traffic from that site to your own. That doesn’t work anymore. After all, Google reads the articles out there as well.

(Do you ever wonder if Google’s algorithm reading about Google’s algorithm amounts to self-reflection? Okay, that’s just me then.)

Sure, Google still works with keywords, but they’re not half as important anymore. Instead, they’re now targeting underlying concepts. Yes, that’s right. Google now understands language well enough that simply writing about keywords is no longer enough.

Instead, texts need to actually be about what you say they’re about, with the algorithm determining based on word groupings what you’re actually discussing. This is a massive boon for those websites that have decided that a lot of high-quality content is valuable. It isn’t quite as great for those SEO practitioners that are still creating huge amounts of mediocre content in the hope of building lots of links.

Duplicated Content

Often content gets duplicated by accident. For example, your website might have two different ways of pointing to the same text. The thing is, just because you do so by accident doesn’t suddenly make it alright. In fact, it makes it far worse as you’re far less likely to actually notice that it’s going on and that it’s affecting your page ranking.

For that reason, it is vital that you regularly check for duplication both on and off your site. Fortunately, that is quite easy to do. Simply turn to such programs as Copyscape to give you an idea of where texts are being duplicated.

Also, be aware that print friendly versions of pages, as well as different paths to the same pages can lead Google to seeing duplicated content. Similarly, if you have something as http and https then this can be interpreted as duplicated content.

The easiest way to avoid this kind of problem (after deleting the page, of course) is to use 301 redirect. That will make it possible to have multiple pages with the same content without it impacting your scoring in any way.

Quantity over quality

Google cares about quality. Sure, this isn’t sometimes fully embraced in their algorithm, but that’s more because their algorithm is a work in progress. The thing is, you can be sure that they’re going to continue updating their algorithm in that direction for the forseeable future, so that they can improve their reviews of companies and websites.

So even if right focusing on quantity is still a feasible strategy that is earning you a lot of traffic, that will continue to change and to shift against you – until one day they make that one little shift or change that will kill all your efforts and leave you without any traffic whatsoever.

Make sure that you get ahead of that by starting to focus on high quality content today.

Now, to be clear, not everything that you’re doing has to be absolute outstanding. That isn’t even possible. Instead, the right strategy to pursue is to have some pieces that are truly outstanding while other pieces are simply pretty good.

Then, when you have a piece that is really drawing in a lot of people, don’t just leave it be, but take extra steps to make it extra good. That means updating it, adding new information to it and in other ways making sure that it stays relevant and continues to serve as a portal to draw in extra traffic to your website.

Focusing on the wrong audience

Sometimes we get so obsessed with in audiences to our site that we forget what they’re actually there for. For example, somebody selling pots in Arkansas, starts blogging about it, ends up drawing in a lot of traffic and thinks they’re a huge success. Except that they’re only selling pots in Arkansas and the people that are actually coming in aren’t actually looking to buy pots. And so, though their traffic is up, their sales numbers are not.

Similarly, there are plenty of content marketing attempts that target the wrong people as well. For example, a lawyer site who writes articles that are only interesting for other lawyers, or a software development firm that writes articles which only programmers can understand.

Now, obviously that won’t work. This is not the audience for your product. For that reason, when you think of a new article or a new keyword, make sure that it actually fits the audience you’re trying to draw in. Because, sure it’s always nice to have more authority and to rank better overall in Google, but at one point you have to draw the line and aim at pulling in the audience that will actually buy the products that you’re offering.

Not using the right anchor text for internal links

Internal links are a fantastic opportunity to let the Google algorithm know what a page is actually about. So don’t waste that by anchoring your text to something like ‘click here’ or ‘this post’. Instead, make sure that your link actually contains the keywords that your article is about. In this way it’s far more likely that you will actually have your article rank for those words.

Remember, your link doesn’t have to be only one or two words long. You can easily highlight five or six words. In this way if you want to have the words ‘click here’ included, you still can. Just make sure that they’re followed by words that actually relate to what the article is about.

Putting the algorithm in front of your visitors

Yes, of course you want to rank well in Google. If you can do so effectively, then you’ve got a real opportunity to draw in lots of traffic. Just remember though that only drawing in the traffic is not enough. They also need to stick around on your site once they’ve arrived.

For that reason, make sure that your page actually serves the purpose that it’s meant to, by giving people the information that they’re looking for. This will ultimately serve you better than just targeting SEO as it will reduce bounce rate as well as make it far more likely that users will return to your page in the future – which in turn will benefit your SEO strategy.

So yes, focus on building a good SEO strategy. Just realize that that is not the only thing that matters. Ultimately, serving the people who come into your site well will help you far more than gaming Google.

Last words

SEO is not dead. Instead, it’s evolving. The great news is that it’s evolving towards giving users what they want – which is high-quality information that is truthful. That means that ultimately white hat strategies will pay off far more than black hat strategies as well as making the two tracks – optimizing for SEO and optimizing for visitors – fall more and more in line.

So the best strategy is to continue to optimize for SEO, even as you slowly put more and more emphasis on serving the people that come to your site. If you can do that, then you’ll be following close in the footsteps of what Google is trying to do and your content will continue to rank well for years to come.

Improving Your Search Engine Results

Recently someone asked me about how to go about improving their website visibility with better search engine optimization (SEO).  Good question and obviously an important issue for anyone wanting to market effectively online.  Do a good job with SEO and you get lots of free traffic coming to your site; don’t do a good job and you may get overlooked entirely or have to spend a lot of money on advertising to attract visitors.

When working with SEO, an important thing to realize is that the big search engines like Google, Yahoo and Bing are always tweaking and adjusting their algorithms so it is critical to stay up to date. The good news about this is that the changes are usually about encouraging better and more relevant content.  If people do a search and don’t find what they want, or only find empty content stuffed with keywords, they will try another search engine hoping for better results.  From the search engine’s perspective, then the more relevant the results the better.  That means  the most important rule of SEO is always to strive for high quality content.

Search Engine Optimization Keywords

When working with keywords, conventional wisdom says to select a good keyword and use it, but only so it is between 1%-2% of your total content.  That means use it 6 to 12 times in a 600 word article. However, you may find it difficult or awkward to do that, especially if your keyword is a phrase.  Recent changes in search engine algorithms have resulted in a concept called LSI (Latent Semantic Index) keywords. These are words which are highly related to but not identical to your main keyword.

For example, if you are writing about light bulbs, related words may be fixtures, lamps, lighting, dimmable, day light, incandescents etc.   Google looks for LSI keywords, which means you can have the kind of keyword density you need in order to be found by the search engine, but you don’t have to keep looking for graceful ways to say light bulbs over and over again to get there…and in fact if you do, not only will you have an awkward article or blog but Google may actually penalize you.

LSI keywords are part of an effort to give more weight to website content which is relevant; the idea being that relevant and well-written content naturally uses a variety of different but related words.  Bottom line, the concept is to reward authentic content which has real value to the reader.

Given this focus, you may be better off being conservative with your use of the main keyword.  In a recent online chat at Wealthy Affiliate, Kyle, one of the owners, stated that he now feels a keyword density of 1-2% can actually be too much.  He added that based on tests he has found using  LSI keywords to be just as effective for giving you a solid ranking.  He suggests you use the main keyword in the title, somewhere in the first paragraph and perhaps  once or twice more but let the LSI keywords that are a natural part of your content do the rest.

Learn How To Use Social Media Marketing To Present Valuable Info To Your Prospects

In our previous issue, we discussed about effectively communicating with your Facebook fans. In this issue, we are going to talk about using Facebook marketing (Social Media Marketing) to deliver significance to your prospects and customers.

Here’s the fact: Over 50% of the whole Facebook community log in to their personal accounts daily. This simply means that there are around 250 million of the social networks 500 million who might be able to see your Page.

Think of the large number of people that your company can reach out to. That can equate to tons of dollars in revenue and even more work opportunities that you can actually get a chance to get involved in.

Still don’t assume all Facebook accounts have the capability to acquire customers. Just like an official web page, a Facebook account must be worked tirelessly on, adjusted, upgraded and evaluated.

It’s important that you first assess whether your Facebook business page is delivering valuable results while keeping your reputation healthy.

Do you want your business to raise a corporate awareness among people on Facebook?

Do you want to add a touch of fun and excitement which will appeal to your audience?

Or do you simply want your page to be a customer service area where informal questions and inquires can be attended to?

It’s important that you always regard value as your top priority whenever posting anything on your page. Get rid of the clutter and post only the very important things. Sometimes with a business page, you just have to reject the temptation of being too particular even when such a medium calls for it.

Here are some other tips you may find useful:

Use Customer Testimonials

It used to be that people who want to keep up with their families and friends would just have to visit their Facebook profile page, view photos, send messages and stuff like that. At present, social media management offers numerous benefits to business people. You can persuade prospects by using testimonials from your current customers or clients. So why not ask your past clients for testimonials? Of course, you would most appreciate highly positive feedback if given under your own accord. Still, this may not always be the case based on the quality of your products or services. So offer incentives, give out prizes or hold a contest. For instance, how about a 5% discount for every constructive feedback?

– Interact with Potential Customers

Whenever there are inquiries with regards to your products or services on Facebook, make sure that you get back to them straight away. It would be a good impression for your Page and for your brand in general if their questions and issues are tackled at the earliest time possible. In case this is not possible, at least apologize for the late response.

To help you with answering questions, you should also hold as much information in your Landing Page (or your Profile Page). You can make use of the Notes section for this or other similar applications on Facebook.

– Upload Relevant Photos

Quite a few use the Photos Page while some make pseudo-shops where they feature their merchandise. Any of these is fine as long as the product images are shown in good quality. Presenting photos that look wearisome and uninteresting won’t attract prospects. That’s why it’s important that you come up with eye-catching, even artistic photos, if possible. When working with retail for example, zoom towards areas where there are intricate details which highlight a clothing item’s quality.

Always remember these simple suggestions when coming up with content and you’ll have tons of prospects coming in to your business page.

Be sure to read our next issue of Facebook for Business soon.

Small Steps to Better Blogging Productivity

Blog Commenting can be a very valuable addition to your arsenal of tools in trying to rank higher in the search engines and drive traffic to your site.

Blogs have been used on the internet as sources of information and human expression. They come in different forms ranging from business blogs to personal blogs, and from specific areas like travel and sports. Here is a technique that introduces a way to use blogs as leverage for traffic generation into your own website. This technique is a great way to get those desired links for your site. And more than that, this is a more of a relevant and meaningful way to attach your link. As much as possible, we want to avoid being branded as cheap or worse, spam.

Thus let us learn about the use of valuable blog commenting.

Blog Commenting

This works by searching blogs in websites, preferably top blog sites like www.blogger.com and www.wordpress.com. These awesome sites have thousands of bloggers in them. You may want to fish into these rich, deep waters. So assuming you are planning to promote your website about network marketing, you may want to search blogs about network marketing or mlm, also maybe about internet marketing. Then you’ll do the 5 step process we will introduce here in order to create valuable blog commenting. This will work magic since unlike most blog commentaries; valuable blog commenting possesses sincerity of intention, relativity to the subject, and connection of common interest. There will be a 7/10 ratio or a 70% chance that your endorsed links will get through by the use of this process, contrary to the usual slim 20% probability that most cheap blog commentaries get.

There is sure way to get your blog commenting running straight up to the trash can. That is through the use of cheap blog comments. Familiar lines like “Awesome Page, please check mine at www.blahblahblah.com.” are a big no no in the marketing arena. Simply put – there are no shortcuts to success. You have to earn it yourself. There is a valuable way to post blog comments. And this is done through the use of our 5 step process. Here it is:

The first process is to read the blog. That might sound simple. But our brains can trick us to assume that we already know what the blog is usually. So we are not reading at all, but assuming. Take the wisdom of the fully-filled glass of fowl water. Because it is full, it cannot take in new and fresh spring waters. So when we read the blog, make sure you really read it with an open mind.

The second process is to understand. This will only happen if we already did the first process. Have we figured out what the blog is really about? Or you rush in to post your cheap comment without really understanding the whole point of the blog. Understanding is the key to developing valuable responses and comments.

Third process is to relate. This is where connection happens and your comment becomes valuable because is it relevant to the point. We may consider relating our own personal experiences to the blog. How can I relate to the blog? Do I have something valuable to say?

Blog Commenting

If you do, then it is time to go to the fourth process. After reading, understanding and relating to the main point of the blog, then it is time to post your valuable blog comment.

Watch and see this process work wonders for you and your business.

And of course, the last and final step of the process is to attach the link of your website to your blog commentary.

Everything will go easily now as long as you have already followed the initial 4 Steps to creating valuable blog commenting.

The last step may not be necessary on some commenting forms as the form itself has a spot for you to enter your website. If that is the case you don’t need to enter your website in the body of your comment.

This process really works. Try it and see for yourself. If you do intend to use blog commenting you should also allow commenting on your own blog to give other people the same benefits you are going after.