Improving Your Search Engine Results

Recently someone asked me about how to go about improving their website visibility with better search engine optimization (SEO).  Good question and obviously an important issue for anyone wanting to market effectively online.  Do a good job with SEO and you get lots of free traffic coming to your site; don’t do a good job and you may get overlooked entirely or have to spend a lot of money on advertising to attract visitors.

When working with SEO, an important thing to realize is that the big search engines like Google, Yahoo and Bing are always tweaking and adjusting their algorithms so it is critical to stay up to date. The good news about this is that the changes are usually about encouraging better and more relevant content.  If people do a search and don’t find what they want, or only find empty content stuffed with keywords, they will try another search engine hoping for better results.  From the search engine’s perspective, then the more relevant the results the better.  That means  the most important rule of SEO is always to strive for high quality content.

Search Engine Optimization Keywords

When working with keywords, conventional wisdom says to select a good keyword and use it, but only so it is between 1%-2% of your total content.  That means use it 6 to 12 times in a 600 word article. However, you may find it difficult or awkward to do that, especially if your keyword is a phrase.  Recent changes in search engine algorithms have resulted in a concept called LSI (Latent Semantic Index) keywords. These are words which are highly related to but not identical to your main keyword.

For example, if you are writing about light bulbs, related words may be fixtures, lamps, lighting, dimmable, day light, incandescents etc.   Google looks for LSI keywords, which means you can have the kind of keyword density you need in order to be found by the search engine, but you don’t have to keep looking for graceful ways to say light bulbs over and over again to get there…and in fact if you do, not only will you have an awkward article or blog but Google may actually penalize you.

LSI keywords are part of an effort to give more weight to website content which is relevant; the idea being that relevant and well-written content naturally uses a variety of different but related words.  Bottom line, the concept is to reward authentic content which has real value to the reader.

Given this focus, you may be better off being conservative with your use of the main keyword.  In a recent online chat at Wealthy Affiliate, Kyle, one of the owners, stated that he now feels a keyword density of 1-2% can actually be too much.  He added that based on tests he has found using  LSI keywords to be just as effective for giving you a solid ranking.  He suggests you use the main keyword in the title, somewhere in the first paragraph and perhaps  once or twice more but let the LSI keywords that are a natural part of your content do the rest.

Learn How To Use Social Media Marketing To Present Valuable Info To Your Prospects

In our previous issue, we discussed about effectively communicating with your Facebook fans. In this issue, we are going to talk about using Facebook marketing (Social Media Marketing) to deliver significance to your prospects and customers.

Here’s the fact: Over 50% of the whole Facebook community log in to their personal accounts daily. This simply means that there are around 250 million of the social networks 500 million who might be able to see your Page.

Think of the large number of people that your company can reach out to. That can equate to tons of dollars in revenue and even more work opportunities that you can actually get a chance to get involved in.

Still don’t assume all Facebook accounts have the capability to acquire customers. Just like an official web page, a Facebook account must be worked tirelessly on, adjusted, upgraded and evaluated.

It’s important that you first assess whether your Facebook business page is delivering valuable results while keeping your reputation healthy.

Do you want your business to raise a corporate awareness among people on Facebook?

Do you want to add a touch of fun and excitement which will appeal to your audience?

Or do you simply want your page to be a customer service area where informal questions and inquires can be attended to?

It’s important that you always regard value as your top priority whenever posting anything on your page. Get rid of the clutter and post only the very important things. Sometimes with a business page, you just have to reject the temptation of being too particular even when such a medium calls for it.

Here are some other tips you may find useful:

Use Customer Testimonials

It used to be that people who want to keep up with their families and friends would just have to visit their Facebook profile page, view photos, send messages and stuff like that. At present, social media management offers numerous benefits to business people. You can persuade prospects by using testimonials from your current customers or clients. So why not ask your past clients for testimonials? Of course, you would most appreciate highly positive feedback if given under your own accord. Still, this may not always be the case based on the quality of your products or services. So offer incentives, give out prizes or hold a contest. For instance, how about a 5% discount for every constructive feedback?

– Interact with Potential Customers

Whenever there are inquiries with regards to your products or services on Facebook, make sure that you get back to them straight away. It would be a good impression for your Page and for your brand in general if their questions and issues are tackled at the earliest time possible. In case this is not possible, at least apologize for the late response.

To help you with answering questions, you should also hold as much information in your Landing Page (or your Profile Page). You can make use of the Notes section for this or other similar applications on Facebook.

– Upload Relevant Photos

Quite a few use the Photos Page while some make pseudo-shops where they feature their merchandise. Any of these is fine as long as the product images are shown in good quality. Presenting photos that look wearisome and uninteresting won’t attract prospects. That’s why it’s important that you come up with eye-catching, even artistic photos, if possible. When working with retail for example, zoom towards areas where there are intricate details which highlight a clothing item’s quality.

Always remember these simple suggestions when coming up with content and you’ll have tons of prospects coming in to your business page.

Be sure to read our next issue of Facebook for Business soon.