10 Strategies for Outsourcing Marketing

Outsourcing marketing is one of the best ways to use your outsourcers.

Many marketing tasks are simple and repetitious and can easily be delegated to your team.

Train your outsourcers well and you will be free to develop the vision of your marketing instead of getting lost in the details.

What Marketing Tasks Can be Outsourced?

  1. Newsletters. Create a standard format for your email newsletters and have your outsourcers write and send them. Develop an editorial schedule and your newsletters will never be late again.
  2. Social media. Strangely, one of the best ideas for outsourcing marketing is to teach your outsourcer to be you. Train your outsourcer to monitor and update your Facebook, LinkedIn and Twitter accounts. He or she can write responses to your fans and keep conversations lively and active. Give him strategies to run contests, create events and start discussions. Teach him to get followers and build your fan list. Virtually all social media marketing can be outsourced.
  3. Backlinking. Teach your outsourcers to make blog comments, bookmark articles and submit your site to directories to create a robust backlinking plan. Over time, your pages will increase their page rank and your blog or site will gain more traffic.
  4. Article marketing. Have your outsourcers write articles and submit them to article directories to gain backlinks and credibility. Your outsourcers can also spin and rewrite articles to increase your content.
  5. Customer service. One of the best strategies for outsourcing marketing is to use your outsourcer for customer service. Have your outsourcer check your email and give her instructions on how to solve common problems and answer typical questions.While your outsourcer monitors your emails, have her screen the lists that you subscribe to. If she flags emails that are particularly informative or pertinent, you save time by skipping your junk email.
  6. Graphic Design. A lot of marketing needs strong, catchy graphics. Have a graphic designer on your outsourcing team and use that person for business cards, headers, opt-in boxes and blog design. Strong graphics mean strong conversion rates.
  7. Video Editing. By creating Powerpoints, title slides, editing and uploading, a video editor can handle all the technical tasks of video production and increase your video presence easily. All you have to do is record your videos.
  8. Advertising. If you run PPC, PPV, Facebook Ads, or any other advertising campaigns, put advertising on the top of your list for outsourcing your marketing. Teach your outsourcers to monitor your campaigns, make adjustments and keep them fresh. Train your team to scale your campaigns.
  9. Niche and Keyword Research. Outsourcing the marketing for your business includes all research for new markets. Have your team research keywords and niches so you can move to new markets with a fraction of the work.
  10. Blog Development. Outsourcers can do everything from designing and uploading your blog to writing blog posts and implementing your SEO plan.

What is a Network Marketing Business Opportunity?

When your friend calls you up and says that he has a great network marketing business opportunity, what do you do? What is he talking about? Network marketing is a business model for companies to sell their products. It is also known as multi-level marketing or MLM. In this model, companies use individuals as their sales force (often called distributors). If a distributor sells the products of company X, he receives a sales commission.

What makes this sales model different than other marketing is that if you find someone who also wants to be a distributor, you will make a commission on their sales as well. In this way you can build “levels” (also called your “downline” or your “team”). As more and more people sell underneath you, your commissions grow without additional work on your part.

Network marketing is popular because you have two ways to earn money: from product sales and the commissions from the distributors below you. For this reason, network marketing is often called a business opportunity.

Network Marketing Vs Pyramid Schemes

Multi-level marketing is often mistaken for a pyramid scheme because as you get sales people below you, you can map their relationship to you in a pyramid-like chart.

A pyramid scheme is very different from MLM, however. In a pyramid scheme, you earn money as people below you join the pyramid. There are no products to sell and if you don’t build beneath you, you lose your initial investment.

MLM’s are a legitimate business model which have been around since the 1940′s. They have real products to sell and recruiting sales people below you provides additional income to product sales. You can still make money from an MLM even if you don’t recruit distributors.

Pyramids are illegal. Run from them if you are presented with one.

Advantages of a Network Marketing Business Opportunity

Network marketing business opportunities are attractive to business people for many reasons.

  • They are easy to start with relatively low start-up costs.
  • They are relatively easy to learn. Many people are successful without having to get expensive business degrees.
  • There are multiple ways to earn money: product sales, and commissions.
  • They offer a means to passive income if you grow your sales team.
  • They offer a way to leverage other’s work by building your sales team.
  • Business systems and marketing materials are provided for you. You don’t have to reinvent the wheel.

Disadvantages of a Network Marketing Business Opportunity

  • Many company train their distributors to use old style sales methods–pressure selling to family and friends, bothering people in grocery store lines, cold calling, etc. Without proper training in attraction marketing, this can lead to frustration, burn out and the industry’s 95% failure rate.
  • Without attraction marketing, the efforts required to build your business can feel more like a job than an independent business. You need proper training to avoid being enslaved to your network marketing business opportunity.
  • Because of the poor marketing training for its distributors, the network marketing industry has gained a bad reputation. To build a strong MLM business, you need win your customer’s respect.
  • Often people join their MLM company rather than start their own business. This is a subtle difference in mindset that has huge ramifications. If you align yourself with your company, you can fall victim to changes in your company’s policies and compensation plan. If you start your own business (using your MLM as an income stream), you are master of your own destiny and can respond to company changes in a positive way.

A network marketing business opportunity offers a great way for individuals with little capital to start a business. But to avoid frustration and burnout, you need proper marketing training.

I teach attraction marketing, where you attract customers who want what you have. I help you build a business where people come to you for your products and request to be in your downline.