7 SEO Mistakes Even SEO Professionals Make

No, despite what you may have heard, SEO is not dead. That’s just people being dramatic. At the same time, it is changing and changing rapidly. For that reason, if you want to stay ahead of the curve it is important to know what’s going on and how you can take advantage of it. Only in that way can you make sure that what you’re doing in SEO actually has any value.

Today we’re going to explore some of the big mistakes that many SEO professionals are making. These fall into two broad categories. The first one is using strategies from 2016 and back in 2017. The second one is not being on the ball and letting small mistakes influence the effectiveness of what they’re doing.

Sound good? Let’s get started.

Not having a checklist

The very first thing that we’re going to discuss is the humble checklist. Yes, I know, a checklist? But bear with me here. Checklists have proven invaluable in numerous professions. For example, hospitals and surgeries now use them regularly to significantly reduce the risk of death from surgery.

How do they do this?

By identifying small maneuvers and actions that can make a difference but are easily overlooked. Yes, individually these actions might not be that big. They might only make a 1 or 2 percent difference overall. But when you’re talking about big numbers – and hopefully you are – a couple of small little actions that add 1 to 2 percent to your campaign’s effectiveness will make a huge difference to your bottom line.

So, the first thing that you should sit down and do with your SEO team is create a checklist of activities and actions that are important to SEO. As an added bonus, you’ll use that time to share news and ideas that will make it clear what techniques work and which ones do not, thereby shedding wasteful actions and focusing on what will actually boost your strategy.

What’s more, an up to date checklist will be phenomenally useful when training new members of staff. So go on, do that first.

Thinking it’s still all about keywords

Just a couple of years ago you could make a lot of money by finding underused keywords, building a website that was covered with it and then redirecting traffic from that site to your own. That doesn’t work anymore. After all, Google reads the articles out there as well.

(Do you ever wonder if Google’s algorithm reading about Google’s algorithm amounts to self-reflection? Okay, that’s just me then.)

Sure, Google still works with keywords, but they’re not half as important anymore. Instead, they’re now targeting underlying concepts. Yes, that’s right. Google now understands language well enough that simply writing about keywords is no longer enough.

Instead, texts need to actually be about what you say they’re about, with the algorithm determining based on word groupings what you’re actually discussing. This is a massive boon for those websites that have decided that a lot of high-quality content is valuable. It isn’t quite as great for those SEO practitioners that are still creating huge amounts of mediocre content in the hope of building lots of links.

Duplicated Content

Often content gets duplicated by accident. For example, your website might have two different ways of pointing to the same text. The thing is, just because you do so by accident doesn’t suddenly make it alright. In fact, it makes it far worse as you’re far less likely to actually notice that it’s going on and that it’s affecting your page ranking.

For that reason, it is vital that you regularly check for duplication both on and off your site. Fortunately, that is quite easy to do. Simply turn to such programs as Copyscape to give you an idea of where texts are being duplicated.

Also, be aware that print friendly versions of pages, as well as different paths to the same pages can lead Google to seeing duplicated content. Similarly, if you have something as http and https then this can be interpreted as duplicated content.

The easiest way to avoid this kind of problem (after deleting the page, of course) is to use 301 redirect. That will make it possible to have multiple pages with the same content without it impacting your scoring in any way.

Quantity over quality

Google cares about quality. Sure, this isn’t sometimes fully embraced in their algorithm, but that’s more because their algorithm is a work in progress. The thing is, you can be sure that they’re going to continue updating their algorithm in that direction for the forseeable future, so that they can improve their reviews of companies and websites.

So even if right focusing on quantity is still a feasible strategy that is earning you a lot of traffic, that will continue to change and to shift against you – until one day they make that one little shift or change that will kill all your efforts and leave you without any traffic whatsoever.

Make sure that you get ahead of that by starting to focus on high quality content today.

Now, to be clear, not everything that you’re doing has to be absolute outstanding. That isn’t even possible. Instead, the right strategy to pursue is to have some pieces that are truly outstanding while other pieces are simply pretty good.

Then, when you have a piece that is really drawing in a lot of people, don’t just leave it be, but take extra steps to make it extra good. That means updating it, adding new information to it and in other ways making sure that it stays relevant and continues to serve as a portal to draw in extra traffic to your website.

Focusing on the wrong audience

Sometimes we get so obsessed with in audiences to our site that we forget what they’re actually there for. For example, somebody selling pots in Arkansas, starts blogging about it, ends up drawing in a lot of traffic and thinks they’re a huge success. Except that they’re only selling pots in Arkansas and the people that are actually coming in aren’t actually looking to buy pots. And so, though their traffic is up, their sales numbers are not.

Similarly, there are plenty of content marketing attempts that target the wrong people as well. For example, a lawyer site who writes articles that are only interesting for other lawyers, or a software development firm that writes articles which only programmers can understand.

Now, obviously that won’t work. This is not the audience for your product. For that reason, when you think of a new article or a new keyword, make sure that it actually fits the audience you’re trying to draw in. Because, sure it’s always nice to have more authority and to rank better overall in Google, but at one point you have to draw the line and aim at pulling in the audience that will actually buy the products that you’re offering.

Not using the right anchor text for internal links

Internal links are a fantastic opportunity to let the Google algorithm know what a page is actually about. So don’t waste that by anchoring your text to something like ‘click here’ or ‘this post’. Instead, make sure that your link actually contains the keywords that your article is about. In this way it’s far more likely that you will actually have your article rank for those words.

Remember, your link doesn’t have to be only one or two words long. You can easily highlight five or six words. In this way if you want to have the words ‘click here’ included, you still can. Just make sure that they’re followed by words that actually relate to what the article is about.

Putting the algorithm in front of your visitors

Yes, of course you want to rank well in Google. If you can do so effectively, then you’ve got a real opportunity to draw in lots of traffic. Just remember though that only drawing in the traffic is not enough. They also need to stick around on your site once they’ve arrived.

For that reason, make sure that your page actually serves the purpose that it’s meant to, by giving people the information that they’re looking for. This will ultimately serve you better than just targeting SEO as it will reduce bounce rate as well as make it far more likely that users will return to your page in the future – which in turn will benefit your SEO strategy.

So yes, focus on building a good SEO strategy. Just realize that that is not the only thing that matters. Ultimately, serving the people who come into your site well will help you far more than gaming Google.

Last words

SEO is not dead. Instead, it’s evolving. The great news is that it’s evolving towards giving users what they want – which is high-quality information that is truthful. That means that ultimately white hat strategies will pay off far more than black hat strategies as well as making the two tracks – optimizing for SEO and optimizing for visitors – fall more and more in line.

So the best strategy is to continue to optimize for SEO, even as you slowly put more and more emphasis on serving the people that come to your site. If you can do that, then you’ll be following close in the footsteps of what Google is trying to do and your content will continue to rank well for years to come.

Improving Your Search Engine Results

Recently someone asked me about how to go about improving their website visibility with better search engine optimization (SEO).  Good question and obviously an important issue for anyone wanting to market effectively online.  Do a good job with SEO and you get lots of free traffic coming to your site; don’t do a good job and you may get overlooked entirely or have to spend a lot of money on advertising to attract visitors.

When working with SEO, an important thing to realize is that the big search engines like Google, Yahoo and Bing are always tweaking and adjusting their algorithms so it is critical to stay up to date. The good news about this is that the changes are usually about encouraging better and more relevant content.  If people do a search and don’t find what they want, or only find empty content stuffed with keywords, they will try another search engine hoping for better results.  From the search engine’s perspective, then the more relevant the results the better.  That means  the most important rule of SEO is always to strive for high quality content.

Search Engine Optimization Keywords

When working with keywords, conventional wisdom says to select a good keyword and use it, but only so it is between 1%-2% of your total content.  That means use it 6 to 12 times in a 600 word article. However, you may find it difficult or awkward to do that, especially if your keyword is a phrase.  Recent changes in search engine algorithms have resulted in a concept called LSI (Latent Semantic Index) keywords. These are words which are highly related to but not identical to your main keyword.

For example, if you are writing about light bulbs, related words may be fixtures, lamps, lighting, dimmable, day light, incandescents etc.   Google looks for LSI keywords, which means you can have the kind of keyword density you need in order to be found by the search engine, but you don’t have to keep looking for graceful ways to say light bulbs over and over again to get there…and in fact if you do, not only will you have an awkward article or blog but Google may actually penalize you.

LSI keywords are part of an effort to give more weight to website content which is relevant; the idea being that relevant and well-written content naturally uses a variety of different but related words.  Bottom line, the concept is to reward authentic content which has real value to the reader.

Given this focus, you may be better off being conservative with your use of the main keyword.  In a recent online chat at Wealthy Affiliate, Kyle, one of the owners, stated that he now feels a keyword density of 1-2% can actually be too much.  He added that based on tests he has found using  LSI keywords to be just as effective for giving you a solid ranking.  He suggests you use the main keyword in the title, somewhere in the first paragraph and perhaps  once or twice more but let the LSI keywords that are a natural part of your content do the rest.

More Targeted Online Visitors is Just One Reason to Blog

To blog or not to blog. If you are asking yourself that question, you could be missing out starting with your bottom line.  Consider the following:

  • Blogging is interactive. It makes you into a good host, kind of like holding open house. You invite people to come for a visit and can encourage them to tell you what they think. They can leave comments and tell you what kind of information would help them. You can then respond by giving them more of what they need and value.
  • Content is what it’s all about. How many times have you heard that content rich sites are what the world and yes of course Google are looking for. Regular blog posts allow you to do just that…provide lots of content.
  • Variety. Google likes variety, originality and new content. When you write regular blog posts your site is often updated making your readers and Google very happy.  The result?  Your site ranks higher and you get more visitors.
  • Blogging brings people back to your site. If people enjoy your content (and why wouldn’t they?) they are more likely to come back for more. More exposure to you, your content and your services means more business.
  • Blogging lets you build a list of interested people who trust you and enjoy what you have to offer. These people will be more likely to respond to email marketing, tweets or facebook posts when they come from you.
  • Blogging improves your bottom line. In a study reported at Hubspot blog the author compared 795 businesses that blogged with 736 businesses that didn’t. The result? Companies that blog had 55% more website visitors, 97% more inbound links, and 434% more indexed pages. Bottom line, bloggers attract more business than non-bloggers.

Of course blogging works best when you are consistent and when you blog about topics you like and are passionate about. If people can relate to your passion and your interests they will be back for more.

Blogging doesn’t have to be difficult and you don’t have to be techy to maintain your site. If design isn’t your thing you may want to get help with design and set up. Once that’s behind you, your blog is easy to maintain and all you have to do is post regularly.

How to Organize a Research Project

Hello everyone. Most articles or posts require that you do some research to get the background information you need and to find expert references. When I first started writing online I would do searches and then bookmark articles I wanted to return to.

Unfortunately, when it was time to find the info again, I frequently couldn’t find it at all or ended up arduously opening one URL after another from my list of bookmarked pages. I realized that I was spending more time trying to locate information than I was writing…and my hourly rate was very low. I knew I needed to find a better way to get organized at work. So I did some research…and found Evernote.

Evernote is a free software (yes there is also an upgrade and it’s very reasonable) which I have grown to love dearly. Information is accessible from any device onto which you have downloaded Evernote. This includes smart phones, iPads, laptops, netbooks and anything else you use…so you have access from anywhere.

When I start a new project like a website or an article I create a notebook on Evernote. Then I keep notes of ideas I have, checklists and to-do lists and best of all…website info. Evernote has a program called webclipper which allows you to find info you want online, highlight the relevant parts (including the whole page if you want it) and add it to whichever notebook you specify. It also captures the title of the page and the URL. This is a huge time saver and I suggest you check it out.

How do you keep your web searches and your writing research organized? Let me know.

Learn How To Use Social Media Marketing To Present Valuable Info To Your Prospects

In our previous issue, we discussed about effectively communicating with your Facebook fans. In this issue, we are going to talk about using Facebook marketing (Social Media Marketing) to deliver significance to your prospects and customers.

Here’s the fact: Over 50% of the whole Facebook community log in to their personal accounts daily. This simply means that there are around 250 million of the social networks 500 million who might be able to see your Page.

Think of the large number of people that your company can reach out to. That can equate to tons of dollars in revenue and even more work opportunities that you can actually get a chance to get involved in.

Still don’t assume all Facebook accounts have the capability to acquire customers. Just like an official web page, a Facebook account must be worked tirelessly on, adjusted, upgraded and evaluated.

It’s important that you first assess whether your Facebook business page is delivering valuable results while keeping your reputation healthy.

Do you want your business to raise a corporate awareness among people on Facebook?

Do you want to add a touch of fun and excitement which will appeal to your audience?

Or do you simply want your page to be a customer service area where informal questions and inquires can be attended to?

It’s important that you always regard value as your top priority whenever posting anything on your page. Get rid of the clutter and post only the very important things. Sometimes with a business page, you just have to reject the temptation of being too particular even when such a medium calls for it.

Here are some other tips you may find useful:

Use Customer Testimonials

It used to be that people who want to keep up with their families and friends would just have to visit their Facebook profile page, view photos, send messages and stuff like that. At present, social media management offers numerous benefits to business people. You can persuade prospects by using testimonials from your current customers or clients. So why not ask your past clients for testimonials? Of course, you would most appreciate highly positive feedback if given under your own accord. Still, this may not always be the case based on the quality of your products or services. So offer incentives, give out prizes or hold a contest. For instance, how about a 5% discount for every constructive feedback?

– Interact with Potential Customers

Whenever there are inquiries with regards to your products or services on Facebook, make sure that you get back to them straight away. It would be a good impression for your Page and for your brand in general if their questions and issues are tackled at the earliest time possible. In case this is not possible, at least apologize for the late response.

To help you with answering questions, you should also hold as much information in your Landing Page (or your Profile Page). You can make use of the Notes section for this or other similar applications on Facebook.

– Upload Relevant Photos

Quite a few use the Photos Page while some make pseudo-shops where they feature their merchandise. Any of these is fine as long as the product images are shown in good quality. Presenting photos that look wearisome and uninteresting won’t attract prospects. That’s why it’s important that you come up with eye-catching, even artistic photos, if possible. When working with retail for example, zoom towards areas where there are intricate details which highlight a clothing item’s quality.

Always remember these simple suggestions when coming up with content and you’ll have tons of prospects coming in to your business page.

Be sure to read our next issue of Facebook for Business soon.

10 Strategies for Outsourcing Marketing

Outsourcing marketing is one of the best ways to use your outsourcers.

Many marketing tasks are simple and repetitious and can easily be delegated to your team.

Train your outsourcers well and you will be free to develop the vision of your marketing instead of getting lost in the details.

What Marketing Tasks Can be Outsourced?

  1. Newsletters. Create a standard format for your email newsletters and have your outsourcers write and send them. Develop an editorial schedule and your newsletters will never be late again.
  2. Social media. Strangely, one of the best ideas for outsourcing marketing is to teach your outsourcer to be you. Train your outsourcer to monitor and update your Facebook, LinkedIn and Twitter accounts. He or she can write responses to your fans and keep conversations lively and active. Give him strategies to run contests, create events and start discussions. Teach him to get followers and build your fan list. Virtually all social media marketing can be outsourced.
  3. Backlinking. Teach your outsourcers to make blog comments, bookmark articles and submit your site to directories to create a robust backlinking plan. Over time, your pages will increase their page rank and your blog or site will gain more traffic.
  4. Article marketing. Have your outsourcers write articles and submit them to article directories to gain backlinks and credibility. Your outsourcers can also spin and rewrite articles to increase your content.
  5. Customer service. One of the best strategies for outsourcing marketing is to use your outsourcer for customer service. Have your outsourcer check your email and give her instructions on how to solve common problems and answer typical questions.While your outsourcer monitors your emails, have her screen the lists that you subscribe to. If she flags emails that are particularly informative or pertinent, you save time by skipping your junk email.
  6. Graphic Design. A lot of marketing needs strong, catchy graphics. Have a graphic designer on your outsourcing team and use that person for business cards, headers, opt-in boxes and blog design. Strong graphics mean strong conversion rates.
  7. Video Editing. By creating Powerpoints, title slides, editing and uploading, a video editor can handle all the technical tasks of video production and increase your video presence easily. All you have to do is record your videos.
  8. Advertising. If you run PPC, PPV, Facebook Ads, or any other advertising campaigns, put advertising on the top of your list for outsourcing your marketing. Teach your outsourcers to monitor your campaigns, make adjustments and keep them fresh. Train your team to scale your campaigns.
  9. Niche and Keyword Research. Outsourcing the marketing for your business includes all research for new markets. Have your team research keywords and niches so you can move to new markets with a fraction of the work.
  10. Blog Development. Outsourcers can do everything from designing and uploading your blog to writing blog posts and implementing your SEO plan.

Tips: E-Commerce Sites That Convert

If you are considering starting and running an eCommerce site, then it is imperative that you have a clear understanding of the game – and one of the most important factors is being able to get into the mindset of your customer.

What you need to understand is that when people shop for something online, and they have a specific product or type of product in mind that they want to buy, there are two key factors that influence their decision to do business with you:

Can they trust you?

And do you have the best price?

So how does one go about creating an eCommerce site so that it is more likely to convert sales? I have put together a few tips to help you along the way…

TRUST

1. First of all, don’t make your own website. It can take a long time to learn how to design a website properly, so unless you are already a designer, don’t do it. The learning curve is pretty big. The other thing is that trying to sell from a “homemade” looking site can hurt your trust factor.

Whilst it may be true that with some markets, the homemade site can convert well because people feel that someone like them built the site – in MOST cases it’s better to appear professional. And the best way to do that is to have a professional designer build your site.

So, my recommendation is that although it takes an investment to set up a site properly, it is one that will yield more sales and a stronger business.

2. There are some very simple elements you can easily add to your site that will instantly make you appear more trustworthy.

  • A 1 800 number in the header. This simple method gives the feel that you are a bigger company, even if you’re running it from your living room. once people assume that you are a “bigger” company is a “safer” company, they’ll be more inclined to buy from you.
  • A trust seal and credit card logos. The credit card logos instil trust for a couple of reasons. To begin with, you’re essentially borrowing trust from the credit card companies, as they are known and trusted companies. Secondly, a credit card logo once again gives the look and feel of being a bigger professional company online. People often assume that if you have these elements then other people are buying from you too.
  • Live chat. This simple method continues to add to the feeling that you are a larger company with a substantial support team. This brings a lot of comfort to your prospects, even if they never use it. Just the fact that you are more approachable if they have questions helps the trust factor immensely. There are many sites online that offer live chat services. For example, one in particular is liveperson.com.

Many successful eCommerce site owners have extensively used and tested each of these elements You will be amazed at the difference it will make to your conversions if you add them to your site.

BEST PRICE

Obviously, your eCommerce site will be more successful if you’re selling something that people are already buying. However, the other side to this is that it means you’ll also be selling what other people are selling. So the problem is how to compete when your customers begin price-shopping, without having to cut your prices? Here are two tips:

1. Position your products as unique. Now 99% of marketers don’t make any effort to promote their products uniquely. Most f the time they simply take the photo and description provided by the supplier and use them as is. However, if you’ll take a little extra time, it’ll pay off in huge dividends. Start by changing the stock photo. Test different photos. Avoid using the same photo everyone else is using. Also re-write the description so it’s unique. The other thing you can do is give your products a unique name so that when people price shop products from your site, they won’t find any other products with the same name (clever, huh?).

2. Don’t cut your prices. Trying to be the cheapest source rarely works for long. One, you’re cutting your profits. And two, there will always be someone else to come along who’s willing to sell the same items cheaper than you. One great approach is to try bundling related items into greater bargains for your prospects – this is also known as ‘widgetising’. Using this approach this allows you to set the price you want and it also makes your offer unique.

These are just a few tips for making your eCommerce site more profitable. But there are literally dozens of different ways, just like this, that you can use to have a higher converting site. Stay tuned for further blogs on the topic by subscribing to my RSS feed.

Small Steps to Better Blogging Productivity

Blog Commenting can be a very valuable addition to your arsenal of tools in trying to rank higher in the search engines and drive traffic to your site.

Blogs have been used on the internet as sources of information and human expression. They come in different forms ranging from business blogs to personal blogs, and from specific areas like travel and sports. Here is a technique that introduces a way to use blogs as leverage for traffic generation into your own website. This technique is a great way to get those desired links for your site. And more than that, this is a more of a relevant and meaningful way to attach your link. As much as possible, we want to avoid being branded as cheap or worse, spam.

Thus let us learn about the use of valuable blog commenting.

Blog Commenting

This works by searching blogs in websites, preferably top blog sites like www.blogger.com and www.wordpress.com. These awesome sites have thousands of bloggers in them. You may want to fish into these rich, deep waters. So assuming you are planning to promote your website about network marketing, you may want to search blogs about network marketing or mlm, also maybe about internet marketing. Then you’ll do the 5 step process we will introduce here in order to create valuable blog commenting. This will work magic since unlike most blog commentaries; valuable blog commenting possesses sincerity of intention, relativity to the subject, and connection of common interest. There will be a 7/10 ratio or a 70% chance that your endorsed links will get through by the use of this process, contrary to the usual slim 20% probability that most cheap blog commentaries get.

There is sure way to get your blog commenting running straight up to the trash can. That is through the use of cheap blog comments. Familiar lines like “Awesome Page, please check mine at www.blahblahblah.com.” are a big no no in the marketing arena. Simply put – there are no shortcuts to success. You have to earn it yourself. There is a valuable way to post blog comments. And this is done through the use of our 5 step process. Here it is:

The first process is to read the blog. That might sound simple. But our brains can trick us to assume that we already know what the blog is usually. So we are not reading at all, but assuming. Take the wisdom of the fully-filled glass of fowl water. Because it is full, it cannot take in new and fresh spring waters. So when we read the blog, make sure you really read it with an open mind.

The second process is to understand. This will only happen if we already did the first process. Have we figured out what the blog is really about? Or you rush in to post your cheap comment without really understanding the whole point of the blog. Understanding is the key to developing valuable responses and comments.

Third process is to relate. This is where connection happens and your comment becomes valuable because is it relevant to the point. We may consider relating our own personal experiences to the blog. How can I relate to the blog? Do I have something valuable to say?

Blog Commenting

If you do, then it is time to go to the fourth process. After reading, understanding and relating to the main point of the blog, then it is time to post your valuable blog comment.

Watch and see this process work wonders for you and your business.

And of course, the last and final step of the process is to attach the link of your website to your blog commentary.

Everything will go easily now as long as you have already followed the initial 4 Steps to creating valuable blog commenting.

The last step may not be necessary on some commenting forms as the form itself has a spot for you to enter your website. If that is the case you don’t need to enter your website in the body of your comment.

This process really works. Try it and see for yourself. If you do intend to use blog commenting you should also allow commenting on your own blog to give other people the same benefits you are going after.

What is a Network Marketing Business Opportunity?

When your friend calls you up and says that he has a great network marketing business opportunity, what do you do? What is he talking about? Network marketing is a business model for companies to sell their products. It is also known as multi-level marketing or MLM. In this model, companies use individuals as their sales force (often called distributors). If a distributor sells the products of company X, he receives a sales commission.

What makes this sales model different than other marketing is that if you find someone who also wants to be a distributor, you will make a commission on their sales as well. In this way you can build “levels” (also called your “downline” or your “team”). As more and more people sell underneath you, your commissions grow without additional work on your part.

Network marketing is popular because you have two ways to earn money: from product sales and the commissions from the distributors below you. For this reason, network marketing is often called a business opportunity.

Network Marketing Vs Pyramid Schemes

Multi-level marketing is often mistaken for a pyramid scheme because as you get sales people below you, you can map their relationship to you in a pyramid-like chart.

A pyramid scheme is very different from MLM, however. In a pyramid scheme, you earn money as people below you join the pyramid. There are no products to sell and if you don’t build beneath you, you lose your initial investment.

MLM’s are a legitimate business model which have been around since the 1940′s. They have real products to sell and recruiting sales people below you provides additional income to product sales. You can still make money from an MLM even if you don’t recruit distributors.

Pyramids are illegal. Run from them if you are presented with one.

Advantages of a Network Marketing Business Opportunity

Network marketing business opportunities are attractive to business people for many reasons.

  • They are easy to start with relatively low start-up costs.
  • They are relatively easy to learn. Many people are successful without having to get expensive business degrees.
  • There are multiple ways to earn money: product sales, and commissions.
  • They offer a means to passive income if you grow your sales team.
  • They offer a way to leverage other’s work by building your sales team.
  • Business systems and marketing materials are provided for you. You don’t have to reinvent the wheel.

Disadvantages of a Network Marketing Business Opportunity

  • Many company train their distributors to use old style sales methods–pressure selling to family and friends, bothering people in grocery store lines, cold calling, etc. Without proper training in attraction marketing, this can lead to frustration, burn out and the industry’s 95% failure rate.
  • Without attraction marketing, the efforts required to build your business can feel more like a job than an independent business. You need proper training to avoid being enslaved to your network marketing business opportunity.
  • Because of the poor marketing training for its distributors, the network marketing industry has gained a bad reputation. To build a strong MLM business, you need win your customer’s respect.
  • Often people join their MLM company rather than start their own business. This is a subtle difference in mindset that has huge ramifications. If you align yourself with your company, you can fall victim to changes in your company’s policies and compensation plan. If you start your own business (using your MLM as an income stream), you are master of your own destiny and can respond to company changes in a positive way.

A network marketing business opportunity offers a great way for individuals with little capital to start a business. But to avoid frustration and burnout, you need proper marketing training.

I teach attraction marketing, where you attract customers who want what you have. I help you build a business where people come to you for your products and request to be in your downline.