Why Ad:Tech Did Permission Marketing Right

My HipstaPrint 0 300x300 Why Ad:Tech Did Permission Marketing Right

As I mentioned in my previous post, I learned a few lessons at Ad:Tech this week. What I liked most about the event, however, was the precision with which they had permission marketing down to an art.

When I registered to attend Ad:Tech (for free), I was added to the list with updates about the upcoming conference, informing me about the free seminars and the scheduled programme. I could have ticked more boxes and received emails about advertising at the event or about the conference itself, but by giving me the choice, the Ad:Tech team ensured that I opted-in to receive the information I would actually find useful rather than annoying me with unsolicited emails.

Using my interest and my permission

At the conference itself, my interest (in all things advertising, marketing, technology) and my permission (to be contacted about suitable offers that may interest me as a marketing professional) was used in very inventive ways. From the moment I stepped into the exhibit hall at Olympia and printed out my attendee badge with a barcode (see above), my permission was being utilised on every step. A hostess at the entrance scanned my barcode to record I was there (and that it was only on Wednesday rather than on both days of the event). Every seminar I sat down for, someone would be scanning my badge just as any exhibitor I talked to would make sure to scan the barcode I wore around my neck.

Here’s why this rocks for the organisers and exhibitors:

  • Both the organisers and the exhibitors are operating on a sound basis or assumption that if I attended the event (in my own free time), I’m interested in the topics/products/services that were being discussed or presented on the days.
  • The organisers now know exactly which day (if not both) I showed up at the event and whether I was keen (the time of my arrival) or came just for an afternoon.
  • They know exactly which seminars I chose to attend, giving them a very clear idea of what my specific interests in Ad:Tech were. Now they can email me with invitations to sessions and events that will cater specifically to what I’m looking for. (And I hope they do.)
  • The exhibitors that I talked to and that scanned my badge now have not only my contact information in easily accessible form (in case my business card gets lost) but also have a full list of potential contacts that they talked to on the day.
  • The exhibitors can email me with tailored offers if they get access to information about my interests as well.

What do you think? Is there anything they could have done even better? Did you mind having your badge scanned?

Matt Cutts on Dropping Backlinks From Google’s Algorithm

Whew! Good thing the result is a mess. If links will be excluded from their algorithm, lots of internet marketing companies will definitely encounter difficulties in thinking of great strategies for their clients. But while this is far from happening (yet), let’s just remember and apply the following basics to the websites we manage:

  • Good Content
  • Good site layout
  • No site issues (hidden links, stuffed keywords, duplicate content, etc.)
  • Natural Links
  • Reach out more people from your social media profiles

Did I miss anything? Sounds easy right? But not that easy when you act on each item above. It will take weeks, months or years before one can see improvement with the rankings, traffic and customers. So good luck to everyone!

Ever wondered why Google ignores your page’s current title tag and writes its own instead? Matt Cutts posted a video which answers the question of why Google sometimes provides a snippet of title that is different from your title tag.

Basically, Google has the following criteria that they’re looking at:

  1. Something that is relatively short
  2. Have a good description of the page and “ideally” the site that the page is on.
  3. Relevant to the query

 

Google’s Softer Panda Update Coming Soon

At SMX West event held last March 11-13, 2014, Matt Cutts of Google announced that they are currently working on a ‘next generation’ panda update that will soften the algorithm. No release date yet was given but Matt said that the update will help small businesses that maybe affected by Panda update. People in some forums like webmasterworld are then discussing about it. Some of them are very positive:

MrSavage:

To me, this is the best news I’ve heard in a year+. It gives me some reason to hope. That’s a MAJOR shift in my mentality regarding what Google traffic I’ve been able to maintain.

I can’t imagine why this isn’t being praised by people here. I’ve been smashed for sure. The fact that something will shift for the better? That’s surprising. Sure, nothing guaranteed but I can say this. Unless there is a shift of some kind, I have next to zero hope for Google organic traffic. If they stayed the course, I’m moving on. In a large part I have moved on which means I won’t lose any sleep if this turns out to me “much ado about nothing”.

I’m Mr. Negative, but this thread gives me hope. Thanks for that.

There are some though that are not very convince about the goal of the update:

EditorialGuy:

Mind you, that has nothing to do with whether a “softer, gentler Panda” will benefit small Web sites and small businesses. 

Superclown2:

Agreed. The major problem facing small companies is ‘brand bias’. It’s also Google’s main problem, and it’s severely debasing their search results. If they cannot see that then they have entered the dogma stage. 

Google Algorithmic Update Checker

In SEO World, nothing is more scary than to experience the negative effects of a major Google algorithmic update such as Panda and Penguin. These negative effects include lose of rankings, traffic and of course followed by decrease in sales for businesses online.

Before talking about the checkers, let’s have an overview first what Google update is. For those of you who doesn’t know yet, Google has more than 200 factors being used in the algorithm to rank websites and provide us the relevant results we’re looking for. Every now and then, they do minor tweaks in their algorithm but sometimes they do major updates which recently are called Panda and Penguin updates. Panda update aimed to lower the ranking of low quality sites and those containing large amount of advertising. Penguin update on the other hand aimed to lower the rankings of sites that violate Google guidelines.

Now that you know about Google updates, it’s time to know all helpful checkers you can use for you to notice the presence of Google algorithm updates firsthand. Below are the list and how to analyze their reports:

  • Algoroo – This online checker tracks changes by observing turbulence in rankings of thousands of keywords. When the bar is high, specifically in red, most probably Google has updated their algorithm since it has affected ranking results of huge amount of keywords.
  • SERPMetrics – this tool uses a unique scoring system that calculates movement/turbulence within the top 100 results – weighted towards the top end – and assign a score to each URL. The flux metric is a sum of all URL scores for a SERP. You can choose what search engine to check, whether it’s Google, Yahoo or Bing. The greater the difference from the previous value, the higher is the chance of search engine update.
  • Serps.com tracks data for 200,000+ keywords and over 5,000 websites daily. It works similarly with Serpmetrics but in this tool you can also compare your own site’s rankings volatility to 1000 site index.
  • Mozcasts works more like a weather report showing turbulence in the Google algorithm over the previous day. The hotter and stormier the weather, the more Google’s rankings changed. You can also see the 5-day history at the left.

So there you go, just visit those tools everytime you wake up so you’ll be informed earlier and check your site’s status and rankings. If you know other tools then just leave me a comment or send me a message.

Annoying Things your Friends do on Facebook

Number of Facebook users nowadays are getting bigger and bigger and so is your Facebook friends for sure. But those friends of yours will definitely unfriend you if you’re doing most of things listed in the articles I just gathered for you! Read them all and have a choice: either do them to intentionally annoy hundreds of your friends or just stop and be the person who’s always online but no update to post?

Now tell me, who’s not guilty of doing any of the things listed? Sad truth? All of us are guilty! But don’t worry, that’s what Facebook is anyway – to tell the world what’s happening with our life, no matter irrelevant that might be for others.

Guest Blogging – Stick a fork in it! Really?

After Matt Cutts’ article was posted and spread like a flash in the world of internet, webmasters everywhere have been asking whether guest blogging is still effective. Who wouldn’t be anyway if the famous Google’s Head of Webspam team himself said this:

Stick a fork in it: guest blogging is done; it’s just gotten too spammy. In general I wouldn’t recommend accepting a guest blog post unless you are willing to vouch for someone personally or know them well. Likewise, I wouldn’t recommend relying on guest posting, guest blogging sites, or guest blogging SEO as a linkbuilding strategy.

Of course, this makes webmasters and marketers not happy at all. But worry not as this is far from happening yet. Remember Matt Cutt’s video of admitting how bad SERPs would be without considering link building in their algorithm? Guest posting is one of the link building strategies right? So there’s a higher chance as well that guest posting can’t be killed that easily.

What’s next then? Of course we need to move forward by making sure we’re doing the right thing. If you’re writing the guest post, always remember and consider the top three questions below:

  1. Is your topic and content unique?
  2. Does the whole article match the interest of your target audience?
  3. Is it well-written and worth sharing to others?

If you answered YES to the questions above then you’re on the right track.

If you’re a blog owner and is accepting guest posts, don’t feel so relax and accept anything that are sent to you. Here’s a list of top three questions you need to ask yourself first before posting the article:

  1. Is the author someone you know or reputable online?
  2. Is the topic related to your site topic?
  3. Same with no. 3 above: ‘Is it well-written and worth sharing to others?’

Easier said than done right? Please share your comments/ideas below.

 

Understanding Heartbleed and Know Its Affected Sites

These past few days, news about Heartbleed has spread in the internet, scaring almost everyone of the users. When you search in Google what it is, you’ll see lots of relevant sources talking about it but most of them are using technical terms which some of you might have difficulty understanding. So here, I gathered all important information. Let’s start with a video explaining Heartbleed.

Now your next question might be what those affected sites are. Mashable provided a huge list and they keep on updating it: http://mashable.com/2014/04/09/heartbleed-bug-websites-affected/. If your favorite sites were not included in the list, here are some of the tools you can use:

  1. Filippo Heartbleed Checker
  2. LastPass Heartbleed Checker

If the tools above say a website is safe, then you can start changing your password. However, if they say a site is still vulnerable, then you need to wait for it to be updated and secured before changing your password.

In changing passwords, below are some helpful tips:

  1. Make sure its not very short. A strong password should be at least 8 characters.
  2. Try to include special characters and numbers. You can also include spaces in between.
  3. Mix uppercase and lowercase letters.
  4. You can also use the password generators.

AOL Mail Hacked – Things you need to know

Still using AOL email? Now is probably the right time to change. Of course this won’t be easy and maybe not even an option if your AOL email has been with you for years. Unfortunately, AOL has been hacked and according to their Help page, your account has been compromised if:

  • Your Sent folder contains emails you didn’t send.
  • Your Inbox contains mailing errors or MAILER-DAEMON messages for email you didn’t send. In this case, your account may have been spoofed.
  • People you know tell you about email they received from you that you know you didn’t send.
  • You’re continually bumped offline when you’re signed into your account.
  • Your Display Name has been changed or looks odd.

Top 5 best PPC Advertising Networks For bloggers

PPC advertise networks are the most profitable way to make money online. There are lots of PPC advertising networks available online. But the main question before every blogger is which PPC advertising network anyone should choose. To illustrate this in a simple way I made one post of Top 10 PPC advertising Networks For bloggers online.

What is PPC/CPC ad Networks ?

PPC stands for Pay Per Click it also called as Cost Per Click (CPC).These advertising networks pay site owners or publishers when visitors click on ads.

Pay Per click is calculated as :

Pay-per-click ($) = Advertising cost ($) ÷ Ads clicked (#)

  • Google Adsense

    No doubt this is the best advertising network to use because of its high paying returns. The best thing about this advertising network is that it gives you high returns and Google adsense have millions of advertisers. Google adsense gives you total control of what type of ads will be appeared on your blog. You can use site metrics and daily report from that its easy to check how you are doing with which advertise. But the disadvantage of this network is that getting approved from Google adsense is not that easy. Your blog must follow all the guidelines mentioned by Google very strictly. They don’t approve any application that much easily and hence they are providing great quality.

advertising network

  • Media Net

Media Net advertising network is actually Yahoo Bing ad network .Two big internet companies like yahoo and Microsoft actually had to combine to create advertising network which will compete Google adsense. Media Net provides you with various tools to track your performance. You can choose from various types of ads. To use this advertising network it is required to use English as a sites primary language. Beside form that getting approved with this network is difficult, Your site must have huge numbers of unique visitors.

  • Bidvertiser

This  is really useful advertising network especially if you are banned from the Google adsense for some reason. This advertisers does not allow adult material on site as well as those sites which sell illegal such as drugs. You can’t join if your site is under construction. There is no need regarding the blog traffic and language used..You can easily change the appearance of advertisements and easy installation of with the single code installation. The payments rate are not as good compared to the clicks but you can easily earn money with conversations as well.

  • Chitika

The best thing about chitika is you can use this network with other advertising network as well. And yes this is considered as the best advertising network for adsense banned site. Approval process is not so hard and your dite can be approved easily . Approval process may take up to a week. You can easily resize the ad appearance . The PPC rates are depends upon your niche. There is very low payout of $10 with Paypal and $50 by check.

  • Infolinks

The infolinks advertising network is one of the most popular ad network for those who is using another PPC network. They offer various advertisement like insearch ad, intext, intag, inframe advertisements. The visitors only have to hover over the advertisements only to appear ad. The approval process is very easy and only few sites get disapproved. This is the best network to start with.