Social Media Revolution

I came across this video over the weekend at a 4 day Internet Marketing Conference. It was interesting to track it down in YouTube and then read some (but not ALL – as there are hundreds!) of the comments. Many people seem outraged at the statistics and think that the video is clearly misleading. I tend to agree with some of these sentiments, however; one things this video does make clear is that Social Media really is a phenomenon – even if the stats are exaggerated in this video.

Judging by some of the people I met over the weekend, there is definitely HUGE opportunity for using Social Media in business. To me it is the viral nature of Social Media and the power of referrals that make it such a powerful weapon in your online marketing campaign. Anyone who has a Facebook or Twitter account will tell you that they often click on links to check something out – whether it be a link someone has posted on their page or one they discover on one of their ‘friends’ pages.

I often stumble across products or services I would normally have never known about if it hadn’t been for my Social Media account. And it’s only human nature that when you come across something you like, you then tell other people about it…and then they tell their friends about it… You see how this is viral?

So – enjoy the video, don’t get too caught up in the accuracy of the stats BUT I hope you do start to get an understanding of the incredible benefits of using Social Media to promote your business.

Don’t forget to post your comments…

BestWebber’s Client’s Enjoy Front Page Rankings

When your customers are trying to find your business or service online, are they finding your competitors instead? Finding your way to the front page of Google takes a lot of skill and strategy to get the kind of results we have achieved for our clients. So, if you are looking for the same type of result, then we are the people you should be talking to!

Want more proof? Why not head over to the Case Study page – which details the success our client SunMore Holidays has enjoyed since they started using our services

Google’s Matt Cutts – Get Better Visibility on Google

There are many misconceptions about getting your site indexed in Google. There is a lot of information available on the internet, but still it seems that many webmasters do not really understand how Google works when it indexes new websites.

In the interview, Cutts advises the public on how to get better website visibility in Google. It is a lot easier than you might think and contrary to popular belief, it’s not rocket science. A few ideas from from the interview include:

  • Think about what people are going to type to want to come to your site .. and make sure those keywords are on your page
  • Title tags matter because that is the first thing readers will see when they search on Google.
  • Why the Description tag is also important for visibility on Google‘s Search Results Page.
  • Why blogs are important for building community and backlinks.
  • How to add your blog to be indexed by Google.
  • Adding a Sitemap to Webmaster Central for fine tuning your searchability.

Technology: I Heart Mixero

I have a confession to make. I’m one of them. One of the elusive Gen Y, part of the tribe that’s pretty much been on the Internet since I turned ten. I love technology and everything it brings. I not only spend most of my day on social media but I’ve also made it my job. Yes, I’m one of those.

I’m also a nerd/geek or whatever word you’d like to use. Always have been. I’m fascinated by learning new things and you can often find me devouring yet another book or article, whatever I can get my hands on. I have no particular interest in biochemistry and often find it even boring yet I’ll spend an hour listening to one of my friends talking about his cool project. Cambridge tends to foster that sort of environment. And so does the Internet and social media channels.

But it’s very easy to get overwhelmed by the sheer volume of information available out there.

I’ve got my RSS feeds from tens of blogs that let me keep up with the latest industry news as well as anything else I might be interested in. I get recommendations from friends on Facebook, sometimes I stumble upon something interesting just by pure chance.

And then there’s the big one: Twitter

I’m currently still following less than 400 people in my Twitter account. That may not seem that much yet it means almost constant bombardment by interesting and often useful insights, jokes and links. And those links are ones that I want to be able to get through. I want to follow the conversations that are taking place on Twitter and I want to be able to make sense of the hundreds of recommended resources and blog posts that appear in my Twitter feed every day.

This is not unfiltered information. Despite the feeling of overwhelm, these are exactly the sources of information that are most helpful. They have been filtered by someone I trust or consider an authority. It feels like I have hundreds of personal mentors, ready to share all the best information they’ve come across with me.

Yet as with everything in this world, not all links to outside information have been created equal. I need a way to distil the most important pieces and have them presented in a format that makes the most sense.

That’s where Mixero comes in.

Mixero is a desktop (and iPhone) Twitter application that organises my Twitter feed in a way that truly makes the most sense.

Here are some of the reasons why I heart Mixero:

  • Mixero lets me organise my Twitter contacts into groups (that are local to my computer/username) – I have a group which congregates feeds from designers, another one with social media industry news, a local one for my Cambridge-based contacts etc.
  • I can add all or only certain groups to my “Active List” – a left part of the screen where the Twitter feed appears
  • I can specify different contexts – maybe I want to read about social media at work and about cooking at home
  • It lets me easily save searches for terms, groups of terms, or hashtags.
  • I can get instant information about any user right within the interface.

How do you deal with the overload of information and what tools have been most helpful to you?

A Year On: LifeWithSocialMedia.com Re-Imagined

I started this blog a year ago, in June 2010. A lot can change in a year and today I bring LifeWithSocialMedia.com back into the light of the blogosphere, with a new resolve, with new ideas and with new direction.

The last 12 months

The last year was a year of trying to find my feet, trying to figure out how I’ll fit into this post-university ‘real’ life. It’s been 11 months since my graduation from the lovely Churchill College of Cambridge University, since I was handed my diploma and sent to find my place outside of the bubble of Cambridge education.

I started the year working for a lovely small agency here in Cambridge, UK, absorbing like a sponge and trying to learn as much as I can about social media, marketing and running a small business. During the year my role kept shifting and accommodating, one of the joys of working in a startup, and I found myself growing into a Community/Content/Marketing gal for Alfred.  I’m happy to say I’ve enjoyed my work very much and am keen to find out how it will continue evolving.

Looking ahead

Yet the next 12 months promise to be so much more eventful. There will be a change in my role, the outlook of long-term travel and many more changes, all of which you’ll hear more about in the next few days, weeks and months.

With this new impulse, the direction of Life With Social Media will shift as well. I’ll continue writing about the uses of social media and the tools that make our lives easier yet I want to also take a higher level look –

  • How can we really make the most of social media to live the lives that we’ve always wanted to?
  • Is it possible to use the tools of web 2.0 to really live the life that we imagine, from anywhere in the world?

I hope you tag along for the ride!

Lessons Learnt at AdTech

My HipstaPrint 01 300x300 Lessons Learnt at AdTech 2010

I’ve just returned from my first big industry event. It was exciting and new and a great experience of actually going out there as someone who works in the field, representing a company. I was able to have a conversation about the products and strategies that were being presented with the background of having worked on real-world projects, helping several clients.

But I was also coming in with fresh eyes and that allowed me to evaluate the event from a bit of a blank slate.

Here are some of my take-aways from the day:

  • Business cards are a must – AdTech was a two-day event. Two days full of seminars, exhibitor stalls, keynotes, meetings…resulting in crowds and crowds of people coming in through the door. Whoever you talk to, I guarantee they won’t remember your name the next day as there’s simply too many new faces. Having a quick way to hand over your contact information was essential.
  • Interesting business cards are better – I can’t even count anymore how many times I’ve had a conversation that was simply sparked by my colourful Moo Mini cards. They look different. They feel different. They’re definitely not boring and people will remember you better simply because you gave them something memorable. Go get yours now.
  • Not all seminars were made equal – I was really excited about the seminar part of the day and had decided beforehand which sessions seemed really interesting and which I would go to. That plan didn’t work quite so well simply because the quality of the seminars was varied and I often found myself feeling bored after five minutes of listening to an uninteresting pitch on an idea that seemed brilliant. I learned to walk away.
  • But for the good ones, come early – If there’s something you really want to see, be prepared to show up 10 or 15 minutes early as places will go fast. Listening from behind the seminar area is not pleasant and often virtually impossible with all the noise around.
  • Travel light – I spent the whole day walking around with my own bag, a coat and a promotional bag full of paper and hidden gems. The exhibition hall was packed and it certainly would have been easier walking around had I planned to take as little as possible in advance. You can get pen and paper at certain seminars (e.g. Google’s AdWords Factory Tour provided a goodie bag and I ended up just using this convenient stationary rather than fishing out my own shiny Moleskine).
  • It will all be one long pitch – Exhibitors are in sales – they will be trying to pitch you the product or service, get your business card (or scan your barcode – more on that in another post) and sign you up for life. Well, maybe not the last bit. But it will pretty much be a pitch and sales event so brace yourself in advance.
  • So come prepared with a plan – Why are you there? Is there anyone specific you want to talk to? Are there seminars that look interesting? Is there a product you want to check out? Make a plan so you don’t end up aimlessly wandering around. The hall is big and you will get distracted.
  • Network in advance – Industry events are a great way to network with people in your field. But these big events are too busy and overcrowded and I found myself not actually having that many nice relaxed conversations getting to know industry colleagues. It would have made a huge difference to seek out others that are going well in advance, connect with them on Twitter and maybe have a few online chats. That way, we could have arranged to meet up on the day. Well, I’ll learn my lesson for next time.

Do you have any tips for the next event? What do you usually do to get the most of industry conferences and networking opportunities like this?

Defining Social Media

As I explained in my previous post on an introduction to Social Media, I think of social media primarily as a tool for communication – communication between a customer and a company, between individuals located across the world, between experts and beginners, between people like you and me. It allows for engagement, collaboration, sharing, community-building and much more and can also lead to surprisingly fast results.

Yet as a start to our conversation about how we can use social media to improve our lives, productivity, business, ideas, I think it is appropriate to spend a bit of time thinking about what social media actually is and what it means.

There is no widely accepted definition of social media. And that may be both a blessing and a curse. To overcome this definitional abyss, Adam Vincenzini over at the comms corner asked 140 communicators to define Social Media in 140 characters, and the results were great!

I have taken the most interesting of the project’s contributions and edited them into thematic chunks.

The results:

  • SOCIAL MEDIA AS COMMUNICATION/CONVERSATION
  • SOCIAL MEDIA AS REVOLUTION/CHANGE
  • SOCIAL MEDIA AS RELATIONSHIPS
  • SOCIAL MEDIA AS DEMOCRATISATION
  • SOCIAL MEDIA AS LEARNING
  • SOCIAL MEDIA AS CONNECTIONS
  • SOCIAL MEDIA IS ABOUT SHARING
  • SOCIAL MEDIA AS COMMUNITY
  • SOCIAL MEDIA AS MARKETING DEVICE

Social Media 101 – Tool for Communication

On this blog, I want to talk about how we can use social media as a tool for communication – communication in this vastly connected world, world of Web 2.0, world where you can engage in conversation with the leading figures of your industry (be it on Twitter or through commenting on their blog), world where you can reach thousands of your customers/audience with just one click, world where communication truly becomes globalised and democratised.

What is A Blog and How to create it A Blog ?

I already explains you the difference between a Blog and a Website. Though blogging is increasing in a cyberspace there are majority of people who doesn’t know about what is a blog or what is blogging. I feel all these people deserve to know about what is blog and how to create it with some other questions related to blog .This post helps you to find the answer of question arises in your mind regarding with the blog. Here is a short tutorial help you to find answers of four important questions in  most people’s mind.

1. What is A Blog?what is blog

2. How to create A Blog?

3. Can I make money with blogging?

4. What is wordpress or blogger?

1. What is A Blog?

A blog is a web log that a blogger makes for chronological listing of that blog posts. A blog has its most recent content shown at the top followed by the later updated content.

A blog is like a online notebook diary. Yes, that’s it. What do write in a diary? Of course the stuffs we like, the stuffs that are important some help full tips .Your Diary is only limited to you but with the online diary like a blog you can share your knowledge to the world.

So in short a blog is a personal website where you can write about the things you like and share with the millions of people worldwide.

2. How to create A Blog?

Yes I know this is a most important question .Creating a blog is totally free. Anyone can create a blog; there are free services available like blogger or wordpress. Just sign up for any service and create a blog. And most important these services are absolutely free. Anyone can create a blog without paying anything!

3. Can I make money with blogging?

For creating a blog you pay nothing instead you earn in $$!  Yes I am not kidding friends you can earn with your blog from $ 100 to $ 10,000 monthly. Yes it’s true here are some blogs with their monthly income report:

1) Smartpassiveincome –   Earning :  86,262.53  USD per Month

2) Labnol.org                     –  Earning : 36000 USD per Month

3) SHOUTMELOUD          –   Earning : 11000 USD per Month

Plus you can make friends in the blogosphere and earn respect in the eyes of thousands of people worldwide. But all this  happens with the little hard work and patience. Yes, without hard work you’ll get nothing in thing world, especially money.

And the best thing I have experienced is that you can learn new things every second.

4. What is wordpress or blogger?

In simple word wordpress or blogger are the tools available online where you can create your blog.

Blogger provides you online service and free hosting where you can place your blog online. There are various tools available in blogger , you can completely customize template of your blog, add widgets available by blogger

What is the difference between Blog and Website?

When anyone started blogging often one question arises in every beginners mind that what is the difference between a blog and website ? So, let’s just clear the air and reveal the difference between a blog and a website.

The main difference between a blog and a website is the difference in how data is being presented on it. But Apart from that, in practicality there is a fine line between a blog and a website, which makes blog differ from a website.

There are some basic differences between them. So, let’s just clear out the air and reveal the difference between a blog and a website.

What is a Blog?

A blog is a web log that a blogger makes for chronological listing of that blog posts. A blog has its most recent content shown at the top followed by the later updated content.

A blog can be easily started with the online services available like WordPress, Blogger, etc.

Blogger provides you free service and is good to start blogging. WordPress costs you to setup a blog. The advantage on wordpress is that it provides you more number of plugins , themes , customizable templates.

Some basic identification of Blog:

  • A chronological listing of blog posts.
  • Blog posts are archived by date, time, author, category, tags and.
  • A commenting system that invites readers to comments and to participate in a communication.
  • In short we can say blog is a personal website, where you can share your knowledge to the readers.
  • RSS (Really Simple Syndication) feeds for posts and/or comments for feed-readers like Feedburner , feedly etc.

What is a Website?

The website is different from blog in some manner. A website can be anything, anything on the internet shown with HTML/CSS /javascript/php/asp can be said as a website. The home page of the website is used to brows other pages on the website and not just a post. Building a eye caching website is a time consuming task but there are some software available in market to build websites like adobe dreamweaver.A website can be anything ranging from one page to billion user website like facebook, gmail.

Some basic identification of a website:

  • A homepage that displays content often loads as a first page of a website.
  • A design portfolio of work.
  • Pages are link to each another. You can submit data and website process over it.
  • A Frequently asked questions page that readers can browse to get more information.
  • A Contact form that allows visitors to complaint or to get in touch.