To blog or not to blog. If you are asking yourself that question, you could be missing out starting with your bottom line. Consider the following:
- Blogging is interactive. It makes you into a good host, kind of like holding open house. You invite people to come for a visit and can encourage them to tell you what they think. They can leave comments and tell you what kind of information would help them. You can then respond by giving them more of what they need and value.
- Content is what it’s all about. How many times have you heard that content rich sites are what the world and yes of course Google are looking for. Regular blog posts allow you to do just that…provide lots of content.
- Variety. Google likes variety, originality and new content. When you write regular blog posts your site is often updated making your readers and Google very happy. The result? Your site ranks higher and you get more visitors.
- Blogging brings people back to your site. If people enjoy your content (and why wouldn’t they?) they are more likely to come back for more. More exposure to you, your content and your services means more business.
- Blogging lets you build a list of interested people who trust you and enjoy what you have to offer. These people will be more likely to respond to email marketing, tweets or facebook posts when they come from you.
- Blogging improves your bottom line. In a study reported at Hubspot blog the author compared 795 businesses that blogged with 736 businesses that didn’t. The result? Companies that blog had 55% more website visitors, 97% more inbound links, and 434% more indexed pages. Bottom line, bloggers attract more business than non-bloggers.
Of course blogging works best when you are consistent and when you blog about topics you like and are passionate about. If people can relate to your passion and your interests they will be back for more.
Blogging doesn’t have to be difficult and you don’t have to be techy to maintain your site. If design isn’t your thing you may want to get help with design and set up. Once that’s behind you, your blog is easy to maintain and all you have to do is post regularly.