In our previous issue, we discussed about effectively communicating with your Facebook fans. In this issue, we are going to talk about using Facebook marketing (Social Media Marketing) to deliver significance to your prospects and customers.
Here’s the fact: Over 50% of the whole Facebook community log in to their personal accounts daily. This simply means that there are around 250 million of the social networks 500 million who might be able to see your Page.
Think of the large number of people that your company can reach out to. That can equate to tons of dollars in revenue and even more work opportunities that you can actually get a chance to get involved in.
Still don’t assume all Facebook accounts have the capability to acquire customers. Just like an official web page, a Facebook account must be worked tirelessly on, adjusted, upgraded and evaluated.
It’s important that you first assess whether your Facebook business page is delivering valuable results while keeping your reputation healthy.
Do you want your business to raise a corporate awareness among people on Facebook?
Do you want to add a touch of fun and excitement which will appeal to your audience?
Or do you simply want your page to be a customer service area where informal questions and inquires can be attended to?
It’s important that you always regard value as your top priority whenever posting anything on your page. Get rid of the clutter and post only the very important things. Sometimes with a business page, you just have to reject the temptation of being too particular even when such a medium calls for it.
Here are some other tips you may find useful:
Use Customer Testimonials
It used to be that people who want to keep up with their families and friends would just have to visit their Facebook profile page, view photos, send messages and stuff like that. At present, social media management offers numerous benefits to business people. You can persuade prospects by using testimonials from your current customers or clients. So why not ask your past clients for testimonials? Of course, you would most appreciate highly positive feedback if given under your own accord. Still, this may not always be the case based on the quality of your products or services. So offer incentives, give out prizes or hold a contest. For instance, how about a 5% discount for every constructive feedback?
– Interact with Potential Customers
Whenever there are inquiries with regards to your products or services on Facebook, make sure that you get back to them straight away. It would be a good impression for your Page and for your brand in general if their questions and issues are tackled at the earliest time possible. In case this is not possible, at least apologize for the late response.
To help you with answering questions, you should also hold as much information in your Landing Page (or your Profile Page). You can make use of the Notes section for this or other similar applications on Facebook.
– Upload Relevant Photos
Quite a few use the Photos Page while some make pseudo-shops where they feature their merchandise. Any of these is fine as long as the product images are shown in good quality. Presenting photos that look wearisome and uninteresting won’t attract prospects. That’s why it’s important that you come up with eye-catching, even artistic photos, if possible. When working with retail for example, zoom towards areas where there are intricate details which highlight a clothing item’s quality.
Always remember these simple suggestions when coming up with content and you’ll have tons of prospects coming in to your business page.
Be sure to read our next issue of Facebook for Business soon.