In SEO World, nothing is more scary than to experience the negative effects of a major Google algorithmic update such as Panda and Penguin. These negative effects include lose of rankings, traffic and of course followed by decrease in sales for businesses online.
Before talking about the checkers, let’s have an overview first what Google update is. For those of you who doesn’t know yet, Google has more than 200 factors being used in the algorithm to rank websites and provide us the relevant results we’re looking for. Every now and then, they do minor tweaks in their algorithm but sometimes they do major updates which recently are called Panda and Penguin updates. Panda update aimed to lower the ranking of low quality sites and those containing large amount of advertising. Penguin update on the other hand aimed to lower the rankings of sites that violate Google guidelines.
Now that you know about Google updates, it’s time to know all helpful checkers you can use for you to notice the presence of Google algorithm updates firsthand. Below are the list and how to analyze their reports:
- Algoroo – This online checker tracks changes by observing turbulence in rankings of thousands of keywords. When the bar is high, specifically in red, most probably Google has updated their algorithm since it has affected ranking results of huge amount of keywords.
- SERPMetrics – this tool uses a unique scoring system that calculates movement/turbulence within the top 100 results – weighted towards the top end – and assign a score to each URL. The flux metric is a sum of all URL scores for a SERP. You can choose what search engine to check, whether it’s Google, Yahoo or Bing. The greater the difference from the previous value, the higher is the chance of search engine update.
- Serps.com tracks data for 200,000+ keywords and over 5,000 websites daily. It works similarly with Serpmetrics but in this tool you can also compare your own site’s rankings volatility to 1000 site index.
- Mozcasts works more like a weather report showing turbulence in the Google algorithm over the previous day. The hotter and stormier the weather, the more Google’s rankings changed. You can also see the 5-day history at the left.
So there you go, just visit those tools everytime you wake up so you’ll be informed earlier and check your site’s status and rankings. If you know other tools then just leave me a comment or send me a message.