Ever wondered why Google ignores your page’s current title tag and writes its own instead? Matt Cutts posted a video which answers the question of why Google sometimes provides a snippet of title that is different from your title tag.

Basically, Google has the following criteria that they’re looking at:

  1. Something that is relatively short
  2. Have a good description of the page and “ideally” the site that the page is on.
  3. Relevant to the query


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