Ever wondered why Google ignores your page’s current title tag and writes its own instead? Matt Cutts posted a video which answers the question of why Google sometimes provides a snippet of title that is different from your title tag.

Basically, Google has the following criteria that they’re looking at:

  1. Something that is relatively short
  2. Have a good description of the page and “ideally” the site that the page is on.
  3. Relevant to the query

 

Google’s Softer Panda Update Coming Soon

At SMX West event held last March 11-13, 2014, Matt Cutts of Google announced that they are currently working on a ‘next generation’ panda update that will soften the algorithm. No release date yet was given but Matt said that the update will help small businesses that maybe affected by Panda update. People in some forums like webmasterworld are then discussing about it. Some of them are very positive:

MrSavage:

To me, this is the best news I’ve heard in a year+. It gives me some reason to hope. That’s a MAJOR shift in my mentality regarding what Google traffic I’ve been able to maintain.

I can’t imagine why this isn’t being praised by people here. I’ve been smashed for sure. The fact that something will shift for the better? That’s surprising. Sure, nothing guaranteed but I can say this. Unless there is a shift of some kind, I have next to zero hope for Google organic traffic. If they stayed the course, I’m moving on. In a large part I have moved on which means I won’t lose any sleep if this turns out to me “much ado about nothing”.

I’m Mr. Negative, but this thread gives me hope. Thanks for that.

There are some though that are not very convince about the goal of the update:

EditorialGuy:

Mind you, that has nothing to do with whether a “softer, gentler Panda” will benefit small Web sites and small businesses. 

Superclown2:

Agreed. The major problem facing small companies is ‘brand bias’. It’s also Google’s main problem, and it’s severely debasing their search results. If they cannot see that then they have entered the dogma stage. 

[Be Different]: Using Your Visual Resume …

I have talked previously about how you can create a visual resume.

I’m very happy to announce that I’m an official StudentBranding.com contributor as of today! The reason I’m writing about this is that my first post on the site can serve as a useful follow-up to the original article as it expands on the topic and talks about the different ways in which a visual resume could be used.

So hop over to the site and read about Using a Visual Resume.

Screen shot 2010 08 25 at 14.47.30 300x289 [Be Different]: Using Your Visual Resume ... Plus Im a StudentBranding.com Contributor

Some of the points that I cover are how to use your visual resume in your job search, as tools in your interview preparation as well as creative uses for social networks or as an innovative application for graduate school.

Hope you enjoy it and would love to hear your feedback in the comments.

Google Algorithmic Update Checker

In SEO World, nothing is more scary than to experience the negative effects of a major Google algorithmic update such as Panda and Penguin. These negative effects include lose of rankings, traffic and of course followed by decrease in sales for businesses online.

Before talking about the checkers, let’s have an overview first what Google update is. For those of you who doesn’t know yet, Google has more than 200 factors being used in the algorithm to rank websites and provide us the relevant results we’re looking for. Every now and then, they do minor tweaks in their algorithm but sometimes they do major updates which recently are called Panda and Penguin updates. Panda update aimed to lower the ranking of low quality sites and those containing large amount of advertising. Penguin update on the other hand aimed to lower the rankings of sites that violate Google guidelines.

Now that you know about Google updates, it’s time to know all helpful checkers you can use for you to notice the presence of Google algorithm updates firsthand. Below are the list and how to analyze their reports:

  • Algoroo – This online checker tracks changes by observing turbulence in rankings of thousands of keywords. When the bar is high, specifically in red, most probably Google has updated their algorithm since it has affected ranking results of huge amount of keywords.
  • SERPMetrics – this tool uses a unique scoring system that calculates movement/turbulence within the top 100 results – weighted towards the top end – and assign a score to each URL. The flux metric is a sum of all URL scores for a SERP. You can choose what search engine to check, whether it’s Google, Yahoo or Bing. The greater the difference from the previous value, the higher is the chance of search engine update.
  • Serps.com tracks data for 200,000+ keywords and over 5,000 websites daily. It works similarly with Serpmetrics but in this tool you can also compare your own site’s rankings volatility to 1000 site index.
  • Mozcasts works more like a weather report showing turbulence in the Google algorithm over the previous day. The hotter and stormier the weather, the more Google’s rankings changed. You can also see the 5-day history at the left.

So there you go, just visit those tools everytime you wake up so you’ll be informed earlier and check your site’s status and rankings. If you know other tools then just leave me a comment or send me a message.