Guest Blogging – Stick a fork in it! Really?

After Matt Cutts’ article was posted and spread like a flash in the world of internet, webmasters everywhere have been asking whether guest blogging is still effective. Who wouldn’t be anyway if the famous Google’s Head of Webspam team himself said this:

Stick a fork in it: guest blogging is done; it’s just gotten too spammy. In general I wouldn’t recommend accepting a guest blog post unless you are willing to vouch for someone personally or know them well. Likewise, I wouldn’t recommend relying on guest posting, guest blogging sites, or guest blogging SEO as a linkbuilding strategy.

Of course, this makes webmasters and marketers not happy at all. But worry not as this is far from happening yet. Remember Matt Cutt’s video of admitting how bad SERPs would be without considering link building in their algorithm? Guest posting is one of the link building strategies right? So there’s a higher chance as well that guest posting can’t be killed that easily.

What’s next then? Of course we need to move forward by making sure we’re doing the right thing. If you’re writing the guest post, always remember and consider the top three questions below:

  1. Is your topic and content unique?
  2. Does the whole article match the interest of your target audience?
  3. Is it well-written and worth sharing to others?

If you answered YES to the questions above then you’re on the right track.

If you’re a blog owner and is accepting guest posts, don’t feel so relax and accept anything that are sent to you. Here’s a list of top three questions you need to ask yourself first before posting the article:

  1. Is the author someone you know or reputable online?
  2. Is the topic related to your site topic?
  3. Same with no. 3 above: ‘Is it well-written and worth sharing to others?’

Easier said than done right? Please share your comments/ideas below.