4 ways to find your career contacts during college time

Okay, sure. Grades will help you find a great job and find your career. They are, however, far from the only way to get the ball rolling. In fact, in many ways, they’re often only an extra push. The prime mover is, in fact, more likely to be the people you know and what they know. For that reason, you want to make sure that you know a lot of people. That’s only part of the puzzle. You also need to make sure you know the right people. Here we’re talking not just about strong connections, like best friends, but also weak ones, like acquaintances, as both can be very valuable.

But how do you do that in college? What strategies can you use to find people to help you get your career started or who can help you along when – down the line – you want to make a switch? That’s the question we’re going to explore today.

Pursue your interests

Here I’m not talking about drinking or partying. Though those are surely interesting activities, it can be hard to find employment in either. Instead, I’m talking about interests that actually might lead to connections, even if only indirectly. For example, while you probably won’t be able to be a professional chess player, there are a lot of smart people that hang around in chess clubs who might just be very valuable connections when you want to start something or they do.

What is important here is that you don’t pursue your interests on your own. If you can find anybody to share with, then that can help you get more out of your interest by being able to share as well as make valuable connections that are based on more than just wanting to get ahead. Because though networking is useful, building connections spontaneously and naturally with people you like is far more effective.

Internships

Internships are good for a lot of things, not just getting your foot in the door in a company you want to work at. Don’t get me wrong, it works well for that too, but if you also make sure to keep in touch with the people you work at when they move on you’ll suddenly have a connection in other places as well.

So, when you’re in an internship don’t just make friends with the person you work for. Talk to other people as well. You never know where people might end up and who might be climbing the ladder quicker than you thought possible.

In this way, even internships at little-known companies like trust my paper or a local newspaper can actually turn into opportunities to forge important connections.

Go abroad

Going abroad might sound like it’s just a cultural experience and doesn’t have much career benefit, but nothing can be further from the truth. In foreign climes, your regular habits are no longer tenable and you don’t hang out with the same people you always have. Instead, you’ll make new friends, meet new people and because you’re exotic you’re just that little bit more memorable.

That means that you’re in a perfect position to make the connection for your career. You might even be able to take your first step up your career ladder in a foreign country. That will often mean a lot of learning opportunities and also the chance to possibly skip a few rungs. Then, when you come home, you’ll be ahead of the game.

Even if that doesn’t happen, a semester abroad can teach you invaluable multi-cultural skills and make you more flexible in your thinking. This can stand you in good stead when you want to get your dream job. After all, a corporate culture is also just another culture that you need to understand and adapt to quickly.

Stay in touch

However many connections you make, it will all be for naught if you lose them all again afterward. For that reason, realize that every relationship is not just making that connection, but after that maintaining it. If you’re naturally good at this, then so much the better. If, however, you’re not, then make sure that you set aside some time each week (or even each day) where you reach out to people that you want to stay in touch with.

Often it doesn’t have to be much. Send them a note on a birthday. Congratulate them when something goes right for them. Invite them to events in your life. In this way, you’ll stay on their radar. What’s more, when you need their help they’ll remember back how you made an effort over the years and be far more likely to make an effort on your behalf as well.

Last words

You never know what contact will be the one that lands you a job. This is because it might not be the person you’re talking to who lands you that connect, but instead a friend of a friend. For that reason, it is important that you maintain a network that is both large and varied.

In that case, whatever you’re looking for or whatever problem you need solving, you’ll have a much better chance of finding somebody who can help you out. What’s more, the better a job you do of staying connected, the more likely they are to help you. And in that way, you’ll be able to get ahead in your career as well as your life.

Overcoming Anxiety with Online Writing Journal

More and more young people suffer from anxiety due to the exposure to so much information. There are seemingly an unlimited number of sources that give us information, knowledge and things to do that we can barely keep things together in our heads.

It’s gotten to a point where some people are prone to leaving the internet all together because they just can’t manage their restlessness. But how can you overcome your anxiety with a few simple tricks, right here on the internet? By keeping an online journal open and writing about it, of course!

Writing an online journal is easier than it seems. All you have to do is open a free account at a website such as Penzu and start typing away within minutes. What’s more important is how, when and why you are writing, giving you plenty of options when it comes to fighting anxiety.

Immediate emotions

It’s good to have a way of writing just about anything you feel at the moment. An online journal allows you to start writing and expressing your emotions in just a few simple clicks. The good thing about an online journal is that it’s always available no matter where you are. You could be at college, riding a train or sitting in a classroom – if you feel like it, you write things down immediately.

There is no need to keep a notebook with you or think about the number of pages, having a pen with you or simply carrying the notebook wherever you go. Writing down immediate emotions that you feel in the heat of the moment is essential to overcoming anxiety issues. You can then reflect on what you wrote down and think of ways to overcome those problems once you calm down.

Boosting self-confidence

A great way to boost your confidence by writing is keeping a journal of all of your fears and insecurities. Since your journal is online and safe on your phone, tablet or PC, there is no risk of anyone seeing your writing. You can write down anything you feel like – from school crushes, parent issues and grade problems to life questions that bother you at night.

These expressions will help you fight your own lack of confidence by giving you a clear indication of what’s going on. If you can see the words on your screen, you can easily think about concrete ways of fighting those problems. Creating a small checklist of insecurities is a great idea as well – you can then start scratching off those goals one by one until you feel like you’ve overcome something. This will help you grow not only more confident but more mature as a person.

Brainstorming

Keeping a journal also means doodling and writing down anything that comes to your mind. You can use the journal to help you finish homework and paper assignments faster or simply to draw. Drawing your fears in picturesque forms is a great way to visualize what’s bothering you and give it a concrete form.

You can also turn your scribbles and notes into proper papers by using academic essay writers’ reviews and checking out a couple of professional writing platforms that will happily lend you a hand. Remember that everything goes when it comes to brainstorming. Just let your fingers type and see what you can come up with – perhaps a latent anxiety will rear its head.

Storytelling

Turning your fears and insecurities into characters and writing stories and essays is a great way to overcome them. You can put aside a couple of hours each day and focus on writing a story. It doesn’t have to be grammatically correct or formatted like a proper book – what’s important is that it’s honest. You can come up with simple scenarios for those characters and then give them a reason to become good again.

Giving your anxiety issues an actual form in writing a story and making them living, breathing characters will give you a sense of power over them. You can then make them disappear by the end of the story or turn into a positive character trait. Use these stories whenever you need a confidence boost or an idea about how to overcome your issues. It will help you whenever you have a panic attack and need a way to relax.

Talking to yourself

Everyone who writes tends to talk to themselves every once in a while. The phrase “I need an expert opinion” was coined by writers because they are the ones who craft the stories they are writing. You can write mails or letters to yourself and never open them again – or you can send those months down the line and surprise yourself with a pleasant read.

This is a great way to know yourself a bit more than you otherwise would. Talking to an expert and consulting a psychiatrist is a great way to overcome anxiety issues. Talking to ourselves once in a while might just do the same. If your creativity is above average you should definitely write to yourself and about yourself as much as you can. There is no greater joy than meeting yourself for the first time and knowing what makes you tick and what’s really bothering you – all of that by looking in the mirror and meeting yourself for the first time in a while.

Future steps

Overcoming anxiety is a huge deal for many people. They tend to blow it out of proportions and make the problems even worse because they don’t know how to cope with it on their own. Writing an online journal is an amazing way to kick start that fight and become whole again. While it won’t come overnight, there should be visible progress soon after you start writing a journal. Don’t give in to your doubts and give it a shot as soon as possible.

7 SEO Mistakes Even SEO Professionals Make

No, despite what you may have heard, SEO is not dead. That’s just people being dramatic. At the same time, it is changing and changing rapidly. For that reason, if you want to stay ahead of the curve it is important to know what’s going on and how you can take advantage of it. Only in that way can you make sure that what you’re doing in SEO actually has any value.

Today we’re going to explore some of the big mistakes that many SEO professionals are making. These fall into two broad categories. The first one is using strategies from 2016 and back in 2017. The second one is not being on the ball and letting small mistakes influence the effectiveness of what they’re doing.

Sound good? Let’s get started.

Not having a checklist

The very first thing that we’re going to discuss is the humble checklist. Yes, I know, a checklist? But bear with me here. Checklists have proven invaluable in numerous professions. For example, hospitals and surgeries now use them regularly to significantly reduce the risk of death from surgery.

How do they do this?

By identifying small maneuvers and actions that can make a difference but are easily overlooked. Yes, individually these actions might not be that big. They might only make a 1 or 2 percent difference overall. But when you’re talking about big numbers – and hopefully you are – a couple of small little actions that add 1 to 2 percent to your campaign’s effectiveness will make a huge difference to your bottom line.

So, the first thing that you should sit down and do with your SEO team is create a checklist of activities and actions that are important to SEO. As an added bonus, you’ll use that time to share news and ideas that will make it clear what techniques work and which ones do not, thereby shedding wasteful actions and focusing on what will actually boost your strategy.

What’s more, an up to date checklist will be phenomenally useful when training new members of staff. So go on, do that first.

Thinking it’s still all about keywords

Just a couple of years ago you could make a lot of money by finding underused keywords, building a website that was covered with it and then redirecting traffic from that site to your own. That doesn’t work anymore. After all, Google reads the articles out there as well.

(Do you ever wonder if Google’s algorithm reading about Google’s algorithm amounts to self-reflection? Okay, that’s just me then.)

Sure, Google still works with keywords, but they’re not half as important anymore. Instead, they’re now targeting underlying concepts. Yes, that’s right. Google now understands language well enough that simply writing about keywords is no longer enough.

Instead, texts need to actually be about what you say they’re about, with the algorithm determining based on word groupings what you’re actually discussing. This is a massive boon for those websites that have decided that a lot of high-quality content is valuable. It isn’t quite as great for those SEO practitioners that are still creating huge amounts of mediocre content in the hope of building lots of links.

Duplicated Content

Often content gets duplicated by accident. For example, your website might have two different ways of pointing to the same text. The thing is, just because you do so by accident doesn’t suddenly make it alright. In fact, it makes it far worse as you’re far less likely to actually notice that it’s going on and that it’s affecting your page ranking.

For that reason, it is vital that you regularly check for duplication both on and off your site. Fortunately, that is quite easy to do. Simply turn to such programs as Copyscape to give you an idea of where texts are being duplicated.

Also, be aware that print friendly versions of pages, as well as different paths to the same pages can lead Google to seeing duplicated content. Similarly, if you have something as http and https then this can be interpreted as duplicated content.

The easiest way to avoid this kind of problem (after deleting the page, of course) is to use 301 redirect. That will make it possible to have multiple pages with the same content without it impacting your scoring in any way.

Quantity over quality

Google cares about quality. Sure, this isn’t sometimes fully embraced in their algorithm, but that’s more because their algorithm is a work in progress. The thing is, you can be sure that they’re going to continue updating their algorithm in that direction for the forseeable future, so that they can improve their reviews of companies and websites.

So even if right focusing on quantity is still a feasible strategy that is earning you a lot of traffic, that will continue to change and to shift against you – until one day they make that one little shift or change that will kill all your efforts and leave you without any traffic whatsoever.

Make sure that you get ahead of that by starting to focus on high quality content today.

Now, to be clear, not everything that you’re doing has to be absolute outstanding. That isn’t even possible. Instead, the right strategy to pursue is to have some pieces that are truly outstanding while other pieces are simply pretty good.

Then, when you have a piece that is really drawing in a lot of people, don’t just leave it be, but take extra steps to make it extra good. That means updating it, adding new information to it and in other ways making sure that it stays relevant and continues to serve as a portal to draw in extra traffic to your website.

Focusing on the wrong audience

Sometimes we get so obsessed with in audiences to our site that we forget what they’re actually there for. For example, somebody selling pots in Arkansas, starts blogging about it, ends up drawing in a lot of traffic and thinks they’re a huge success. Except that they’re only selling pots in Arkansas and the people that are actually coming in aren’t actually looking to buy pots. And so, though their traffic is up, their sales numbers are not.

Similarly, there are plenty of content marketing attempts that target the wrong people as well. For example, a lawyer site who writes articles that are only interesting for other lawyers, or a software development firm that writes articles which only programmers can understand.

Now, obviously that won’t work. This is not the audience for your product. For that reason, when you think of a new article or a new keyword, make sure that it actually fits the audience you’re trying to draw in. Because, sure it’s always nice to have more authority and to rank better overall in Google, but at one point you have to draw the line and aim at pulling in the audience that will actually buy the products that you’re offering.

Not using the right anchor text for internal links

Internal links are a fantastic opportunity to let the Google algorithm know what a page is actually about. So don’t waste that by anchoring your text to something like ‘click here’ or ‘this post’. Instead, make sure that your link actually contains the keywords that your article is about. In this way it’s far more likely that you will actually have your article rank for those words.

Remember, your link doesn’t have to be only one or two words long. You can easily highlight five or six words. In this way if you want to have the words ‘click here’ included, you still can. Just make sure that they’re followed by words that actually relate to what the article is about.

Putting the algorithm in front of your visitors

Yes, of course you want to rank well in Google. If you can do so effectively, then you’ve got a real opportunity to draw in lots of traffic. Just remember though that only drawing in the traffic is not enough. They also need to stick around on your site once they’ve arrived.

For that reason, make sure that your page actually serves the purpose that it’s meant to, by giving people the information that they’re looking for. This will ultimately serve you better than just targeting SEO as it will reduce bounce rate as well as make it far more likely that users will return to your page in the future – which in turn will benefit your SEO strategy.

So yes, focus on building a good SEO strategy. Just realize that that is not the only thing that matters. Ultimately, serving the people who come into your site well will help you far more than gaming Google.

Last words

SEO is not dead. Instead, it’s evolving. The great news is that it’s evolving towards giving users what they want – which is high-quality information that is truthful. That means that ultimately white hat strategies will pay off far more than black hat strategies as well as making the two tracks – optimizing for SEO and optimizing for visitors – fall more and more in line.

So the best strategy is to continue to optimize for SEO, even as you slowly put more and more emphasis on serving the people that come to your site. If you can do that, then you’ll be following close in the footsteps of what Google is trying to do and your content will continue to rank well for years to come.

Improving Your Search Engine Results

Recently someone asked me about how to go about improving their website visibility with better search engine optimization (SEO).  Good question and obviously an important issue for anyone wanting to market effectively online.  Do a good job with SEO and you get lots of free traffic coming to your site; don’t do a good job and you may get overlooked entirely or have to spend a lot of money on advertising to attract visitors.

When working with SEO, an important thing to realize is that the big search engines like Google, Yahoo and Bing are always tweaking and adjusting their algorithms so it is critical to stay up to date. The good news about this is that the changes are usually about encouraging better and more relevant content.  If people do a search and don’t find what they want, or only find empty content stuffed with keywords, they will try another search engine hoping for better results.  From the search engine’s perspective, then the more relevant the results the better.  That means  the most important rule of SEO is always to strive for high quality content.

Search Engine Optimization Keywords

When working with keywords, conventional wisdom says to select a good keyword and use it, but only so it is between 1%-2% of your total content.  That means use it 6 to 12 times in a 600 word article. However, you may find it difficult or awkward to do that, especially if your keyword is a phrase.  Recent changes in search engine algorithms have resulted in a concept called LSI (Latent Semantic Index) keywords. These are words which are highly related to but not identical to your main keyword.

For example, if you are writing about light bulbs, related words may be fixtures, lamps, lighting, dimmable, day light, incandescents etc.   Google looks for LSI keywords, which means you can have the kind of keyword density you need in order to be found by the search engine, but you don’t have to keep looking for graceful ways to say light bulbs over and over again to get there…and in fact if you do, not only will you have an awkward article or blog but Google may actually penalize you.

LSI keywords are part of an effort to give more weight to website content which is relevant; the idea being that relevant and well-written content naturally uses a variety of different but related words.  Bottom line, the concept is to reward authentic content which has real value to the reader.

Given this focus, you may be better off being conservative with your use of the main keyword.  In a recent online chat at Wealthy Affiliate, Kyle, one of the owners, stated that he now feels a keyword density of 1-2% can actually be too much.  He added that based on tests he has found using  LSI keywords to be just as effective for giving you a solid ranking.  He suggests you use the main keyword in the title, somewhere in the first paragraph and perhaps  once or twice more but let the LSI keywords that are a natural part of your content do the rest.

More Targeted Online Visitors is Just One Reason to Blog

To blog or not to blog. If you are asking yourself that question, you could be missing out starting with your bottom line.  Consider the following:

  • Blogging is interactive. It makes you into a good host, kind of like holding open house. You invite people to come for a visit and can encourage them to tell you what they think. They can leave comments and tell you what kind of information would help them. You can then respond by giving them more of what they need and value.
  • Content is what it’s all about. How many times have you heard that content rich sites are what the world and yes of course Google are looking for. Regular blog posts allow you to do just that…provide lots of content.
  • Variety. Google likes variety, originality and new content. When you write regular blog posts your site is often updated making your readers and Google very happy.  The result?  Your site ranks higher and you get more visitors.
  • Blogging brings people back to your site. If people enjoy your content (and why wouldn’t they?) they are more likely to come back for more. More exposure to you, your content and your services means more business.
  • Blogging lets you build a list of interested people who trust you and enjoy what you have to offer. These people will be more likely to respond to email marketing, tweets or facebook posts when they come from you.
  • Blogging improves your bottom line. In a study reported at Hubspot blog the author compared 795 businesses that blogged with 736 businesses that didn’t. The result? Companies that blog had 55% more website visitors, 97% more inbound links, and 434% more indexed pages. Bottom line, bloggers attract more business than non-bloggers.

Of course blogging works best when you are consistent and when you blog about topics you like and are passionate about. If people can relate to your passion and your interests they will be back for more.

Blogging doesn’t have to be difficult and you don’t have to be techy to maintain your site. If design isn’t your thing you may want to get help with design and set up. Once that’s behind you, your blog is easy to maintain and all you have to do is post regularly.

How to Organize a Research Project

Hello everyone. Most articles or posts require that you do some research to get the background information you need and to find expert references. When I first started writing online I would do searches and then bookmark articles I wanted to return to.

Unfortunately, when it was time to find the info again, I frequently couldn’t find it at all or ended up arduously opening one URL after another from my list of bookmarked pages. I realized that I was spending more time trying to locate information than I was writing…and my hourly rate was very low. I knew I needed to find a better way to get organized at work. So I did some research…and found Evernote.

Evernote is a free software (yes there is also an upgrade and it’s very reasonable) which I have grown to love dearly. Information is accessible from any device onto which you have downloaded Evernote. This includes smart phones, iPads, laptops, netbooks and anything else you use…so you have access from anywhere.

When I start a new project like a website or an article I create a notebook on Evernote. Then I keep notes of ideas I have, checklists and to-do lists and best of all…website info. Evernote has a program called webclipper which allows you to find info you want online, highlight the relevant parts (including the whole page if you want it) and add it to whichever notebook you specify. It also captures the title of the page and the URL. This is a huge time saver and I suggest you check it out.

How do you keep your web searches and your writing research organized? Let me know.

Learn How To Use Social Media Marketing To Present Valuable Info To Your Prospects

In our previous issue, we discussed about effectively communicating with your Facebook fans. In this issue, we are going to talk about using Facebook marketing (Social Media Marketing) to deliver significance to your prospects and customers.

Here’s the fact: Over 50% of the whole Facebook community log in to their personal accounts daily. This simply means that there are around 250 million of the social networks 500 million who might be able to see your Page.

Think of the large number of people that your company can reach out to. That can equate to tons of dollars in revenue and even more work opportunities that you can actually get a chance to get involved in.

Still don’t assume all Facebook accounts have the capability to acquire customers. Just like an official web page, a Facebook account must be worked tirelessly on, adjusted, upgraded and evaluated.

It’s important that you first assess whether your Facebook business page is delivering valuable results while keeping your reputation healthy.

Do you want your business to raise a corporate awareness among people on Facebook?

Do you want to add a touch of fun and excitement which will appeal to your audience?

Or do you simply want your page to be a customer service area where informal questions and inquires can be attended to?

It’s important that you always regard value as your top priority whenever posting anything on your page. Get rid of the clutter and post only the very important things. Sometimes with a business page, you just have to reject the temptation of being too particular even when such a medium calls for it.

Here are some other tips you may find useful:

Use Customer Testimonials

It used to be that people who want to keep up with their families and friends would just have to visit their Facebook profile page, view photos, send messages and stuff like that. At present, social media management offers numerous benefits to business people. You can persuade prospects by using testimonials from your current customers or clients. So why not ask your past clients for testimonials? Of course, you would most appreciate highly positive feedback if given under your own accord. Still, this may not always be the case based on the quality of your products or services. So offer incentives, give out prizes or hold a contest. For instance, how about a 5% discount for every constructive feedback?

– Interact with Potential Customers

Whenever there are inquiries with regards to your products or services on Facebook, make sure that you get back to them straight away. It would be a good impression for your Page and for your brand in general if their questions and issues are tackled at the earliest time possible. In case this is not possible, at least apologize for the late response.

To help you with answering questions, you should also hold as much information in your Landing Page (or your Profile Page). You can make use of the Notes section for this or other similar applications on Facebook.

– Upload Relevant Photos

Quite a few use the Photos Page while some make pseudo-shops where they feature their merchandise. Any of these is fine as long as the product images are shown in good quality. Presenting photos that look wearisome and uninteresting won’t attract prospects. That’s why it’s important that you come up with eye-catching, even artistic photos, if possible. When working with retail for example, zoom towards areas where there are intricate details which highlight a clothing item’s quality.

Always remember these simple suggestions when coming up with content and you’ll have tons of prospects coming in to your business page.

Be sure to read our next issue of Facebook for Business soon.

Top Notch Content For Your Blogs

If you operate a small business website probably you without a doubt understand or know that for your blog to function, you should add new content to it consistently. Should you be not a writer naturally, contemplating things to write can be a concern and writing it is likely to be time consuming and depressing. In case you want the results but don’t want to do the writing, a content writing services can be the answer. Outsourcing does cost money, but it does not have to be costly exercise. Via low budget to high budget possible choices allow me to share three ways you can utilize content writing services to develop the material on your business blog.

If you’ve got the budget for it the most effective way is to outsource all the writing activity to content writers or particular blog writers. You can purchase a set number of posts per week or per month and in general, the more you order, the less you will pay per post. If you have one particular site, then even adding ten relevant and well crafted posts your blog each month can help get potential clients to your website.

In choosing a content writing service, the lowest priced isn’t likely to be the most effective and it’s far better to pay more for quality content than to pay a pittance and get content you wouldn’t want to publish in your site.

A high level site owner with a limited budget you can limit the sum you spend on content writing by organizing some of the articles for you blog yourself and ordering just a couple of articles a month from a content writing service. Consider ordering two longer, superior quality posts within the service, and writing several shorter posts yourself.

Employ other resources for content to fill your site. Think about obtaining content from time to time from article directories and inviting site owners to submit pertinent guest posts in exchange for a link to their website.

If you are adept at writing but find idea generation the most tough part, you could attempt purchasing articles from a inexpensive overseas content writing service and spinning them in your own words. A small problem with this is that rewriting a poorly written article normally takes longer than writing a short article from scratch!

Quite a few web owners have the extravagance of being able to outsource all of their writing needs however for newly set up businesses, it is usually unattainable to get this done. Despite your budget, writing for your home business blog will assist you to grow your business so it’s worth finding a way to implement it. A content writing service may be part of your solution.

Social Media Revolution

I came across this video over the weekend at a 4 day Internet Marketing Conference. It was interesting to track it down in YouTube and then read some (but not ALL – as there are hundreds!) of the comments. Many people seem outraged at the statistics and think that the video is clearly misleading. I tend to agree with some of these sentiments, however; one things this video does make clear is that Social Media really is a phenomenon – even if the stats are exaggerated in this video.

Judging by some of the people I met over the weekend, there is definitely HUGE opportunity for using Social Media in business. To me it is the viral nature of Social Media and the power of referrals that make it such a powerful weapon in your online marketing campaign. Anyone who has a Facebook or Twitter account will tell you that they often click on links to check something out – whether it be a link someone has posted on their page or one they discover on one of their ‘friends’ pages.

I often stumble across products or services I would normally have never known about if it hadn’t been for my Social Media account. And it’s only human nature that when you come across something you like, you then tell other people about it…and then they tell their friends about it… You see how this is viral?

So – enjoy the video, don’t get too caught up in the accuracy of the stats BUT I hope you do start to get an understanding of the incredible benefits of using Social Media to promote your business.

Don’t forget to post your comments…

10 Strategies for Outsourcing Marketing

Outsourcing marketing is one of the best ways to use your outsourcers.

Many marketing tasks are simple and repetitious and can easily be delegated to your team.

Train your outsourcers well and you will be free to develop the vision of your marketing instead of getting lost in the details.

What Marketing Tasks Can be Outsourced?

  1. Newsletters. Create a standard format for your email newsletters and have your outsourcers write and send them. Develop an editorial schedule and your newsletters will never be late again.
  2. Social media. Strangely, one of the best ideas for outsourcing marketing is to teach your outsourcer to be you. Train your outsourcer to monitor and update your Facebook, LinkedIn and Twitter accounts. He or she can write responses to your fans and keep conversations lively and active. Give him strategies to run contests, create events and start discussions. Teach him to get followers and build your fan list. Virtually all social media marketing can be outsourced.
  3. Backlinking. Teach your outsourcers to make blog comments, bookmark articles and submit your site to directories to create a robust backlinking plan. Over time, your pages will increase their page rank and your blog or site will gain more traffic.
  4. Article marketing. Have your outsourcers write articles and submit them to article directories to gain backlinks and credibility. Your outsourcers can also spin and rewrite articles to increase your content.
  5. Customer service. One of the best strategies for outsourcing marketing is to use your outsourcer for customer service. Have your outsourcer check your email and give her instructions on how to solve common problems and answer typical questions.While your outsourcer monitors your emails, have her screen the lists that you subscribe to. If she flags emails that are particularly informative or pertinent, you save time by skipping your junk email.
  6. Graphic Design. A lot of marketing needs strong, catchy graphics. Have a graphic designer on your outsourcing team and use that person for business cards, headers, opt-in boxes and blog design. Strong graphics mean strong conversion rates.
  7. Video Editing. By creating Powerpoints, title slides, editing and uploading, a video editor can handle all the technical tasks of video production and increase your video presence easily. All you have to do is record your videos.
  8. Advertising. If you run PPC, PPV, Facebook Ads, or any other advertising campaigns, put advertising on the top of your list for outsourcing your marketing. Teach your outsourcers to monitor your campaigns, make adjustments and keep them fresh. Train your team to scale your campaigns.
  9. Niche and Keyword Research. Outsourcing the marketing for your business includes all research for new markets. Have your team research keywords and niches so you can move to new markets with a fraction of the work.
  10. Blog Development. Outsourcers can do everything from designing and uploading your blog to writing blog posts and implementing your SEO plan.